Senior Digital Insights & Analytics Strategist

General Motors Company; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

General Motors seeks a Senior Strategist to turn digital marketing data into actionable insights, guiding brand and dealer decisions. You will own reporting across marketing, site, funnel, and sales metrics, partnering with stakeholders to translate questions into stories and automated, accessible analytics.

You will modernize data delivery, streamline collection, and enable high-value analysis for cross-functional teams in a hybrid work environment.

Qualifications

• Bachelor’s degree in mathematics, economics, computer science, data science, management information systems, or a related discipline.
• 5–7 years of experience in analytics, digital insights, marketing analytics, or a related field.
• Expert‑level SQL skills and experience querying and analyzing data in Databricks or a similar environment.
• Proficiency with Adobe Analytics and/or Adobe Customer Journey Analytics.
• Strong understanding of clickstream data and digital customer behavior.
• Demonstrated ability to tell stories with data and communicate insights to executive, business, and technical audiences.
• Ability to explain highly technical concepts in clear, accessible language.
• Strong problem‑solving skills, business judgment, attention to detail, and the ability to manage multiple priorities independently in a fast‑moving, cross‑functional environment.

Responsibilities

• Partner with business stakeholders to understand objectives, define analytical requirements, and align deliverables to business priorities.
• Own monthly reporting for brand and site performance, including leads, sales, clickstream activity, funnel performance, and trends over time.
• Analyze and communicate performance differences and emerging trends across brands, sites, and dealer audiences.
• Evaluate digital behavior and engagement across mobile and desktop experiences, including calls to action, content interaction, clickstream activity, heat maps, and other site behaviors.
• Identify trends, patterns, anomalies, and opportunities that inform marketing and digital experience decisions.
• Present concise, compelling findings and recommendations that connect metrics to business outcomes for executive, business, and technical audiences.
• Respond to ad hoc analytical requests while creating repeatable solutions, reusable data products, and automated reporting workflows that improve speed and accessibility.

Skills

SQL

Adobe Analytics

Adobe CJA

Databricks

Clickstream analysis

Data storytelling

Executive communication

Problem solving

Education

Bachelor's degree in mathematics, economics, computer science, data science, MIS, or related discipline

Tools

Databricks

Azure

Python

Job description

General Motors seeks a Senior Strategist to turn digital marketing data into actionable insights, guiding brand and dealer decisions. You will own reporting across marketing, site, funnel, and sales metrics, partnering with stakeholders to translate questions into stories and automated, accessible analytics.

You will modernize data delivery, streamline collection, and enable high-value analysis for cross-functional teams in a hybrid work environment.