Senior Consumer Insights Analyst

General Motors Company; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

General Motors is seeking a Senior Consumer Insights Analyst to translate data, market research, and trends into actionable insights that influence next-generation products and experiences. The role sits in Global Customer Research and partners with multiple teams to shape strategic decisions.

The ideal candidate has 5+ years in consumer research and strong analytical, storytelling, and presentation skills, with proficiency in MS Word, PowerPoint, and Excel.

Qualifications

• Bachelor’s degree, or equivalent professional experience, in Market Research, Analytics, Behavioral Science or related fields.
• 5+ years’ experience in consumer research, insights, planning, and/or marketing.
• Strong critical thinking and analytical abilities; synthesize large data into concise insights.
• Ability to work through complex problems and develop data-driven solutions.
• Proven ability to collaborate in cross-functional, team-based environments.
• Excellent written and verbal communication; confident presenting to senior leadership.
• Strong organizational skills to manage multiple projects and deadlines.
• Proficiency in Microsoft Word, PowerPoint, and Excel.
• Commitment to delivering accurate, relevant, high-quality analysis.

Responsibilities

• Represent the voice of the customer across cross-functional teams to reflect customer priorities and needs.
• Deliver consumer and market insights to stakeholders across Brand, Product, Marketing, Planning, Engineering, and Design.
• Become a subject matter expert on analytical tools, data sources, and automotive industry trends.
• Analyze internal and external data to identify key insights and actions.
• Create and deliver concise presentations to inform strategic initiatives and leadership decisions.
• Partner with GM Global Customer Research teams to address knowledge gaps via research.
• Develop knowledge of the global vehicle development process and key stages requiring consumer input.
• Explore innovative ideas and testing bold approaches, including AI and emerging technologies.

Skills

Market Research

Analytics

Behavioral Science

Cross-functional Collaboration

Presentation Skills

MS Word

MS PowerPoint

MS Excel

Data Visualization

Critical Thinking

Communication

Project Management

Storytelling

Education

Bachelor’s Degree or equivalent professional experience in Market Research/Analytics

Tools

GLEAN

NVCS

COTS

Predict

PIN

M-Tab

Catalyst for Insight

EZQ

Job description

Job Description Work Arrangement: This role is categorized as hybrid. This means the selected candidate is expected to report to Warren, MI at least 3 times a week.

The Role:

Do you want to be part of a high-impact team where consumer insights shape the future of mobility? As a Senior Consumer Insights Analyst at General Motors, you’ll play a pivotal role in uncovering what customers truly want—translating data, market research, trends, and market signals into actionable and predictive insights that influence the design and development of next-generation products, technologies, and experiences. This position sits within the Global Customer Research group and offers the opportunity to directly impact strategic decisions across the organization.

What You’ll Do:

• Represent the voice of the customer across cross-functional teams to ensure decisions reflect customer priorities, needs, and aspirations.
• Market Analysis: Deliver consumer and market insights to key stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design.
• Tool & Data Expertise: Become a subject matter expert on analytical tools, data sources, and automotive industry trends.
• Data Synthesis: Analyze internal and external data to identify key insights and recommend appropriate actions.
• Insight Storytelling: Create and deliver compelling presentations that clearly communicate insights to inform strategic initiatives and leadership decisions.
• Research Collaboration: Partner with other teams within GM Global Customer Research to identify and address knowledge gaps through additional research.
• Process Understanding: Gain knowledge of the global vehicle development process and key stages where consumer input is essential.
• Drive Innovation: Explore new ideas and testing bold approaches, including the use of AI and emerging technologies, to deliver high-quality, trusted insights.

Your Skills & Abilities (Required Qualifications)

• Education: Bachelor’s Degree, or equivalent professional experience, in Market Research, Analytics, Behavioral Science or related fields.
• Years of Experience: 5+ years’ experience in consumer research, insights, planning, and/or marketing (any internship or co-op experience will not be considered).
• Analytical Skills: Strong critical thinking and analytical abilities, including the ability to synthesize large and complex data into concise, actionable insights.
• Problem Solving: Ability to work through complex, ambiguous problems and develop data-driven solutions.
• Collaboration: Proven ability to work effectively in cross-functional, team-based environments.
• Communication: Excellent written and verbal communication skills; confident presenting to senior leadership.
• Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Technical Proficiency: Skilled in Microsoft Word, PowerPoint, and Excel.
• Commitment to Quality: Dedication to delivering accurate, relevant, and high-quality analysis.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Education: Master’s degree or marketing research-related certifications
• Statistical Knowledge: Familiarity with statistical methods (e.g., conjoint analysis, factor analysis, cluster analysis, latent class analysis).
• Tech Curiosity: Interest in automotive innovations including electric vehicles, digital experience, self-driving, and safety technologies.
• AI Integration: Experience leveraging AI or advanced analytics in consumer insights to enhance accuracy and actionability.
• Industry Knowledge: Solid understanding of the automotive market and competitive landscape.
• Tools: Technologies including but not limited to GLEAN, NVCS, COTS, Predict, PIN, M-Tab, Catalyst for Insight, and EZQ.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

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