Senior Consumer Insights Analyst, New Mobility

Toyota; Plano (TX); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Team Member Vehicle Purchase Discount

Company 401(k) with company match

Health care and wellness plans

Tuition reimbursement

Paid holidays and PTO

Job summary

Toyota North America is seeking a Consumer Insights Senior Analyst for the New Mobility & Future Business Team. You will drive research to identify and evaluate new business opportunities and translate insights into clear business recommendations for executives and cross-functional partners.

Join a team that champions consumer voices in strategic planning, product planning, and go-to-market decisions, with opportunities to influence early-stage mobility concepts and pricing strategies.

Qualifications

• Bachelor's degree or higher in Market Research, Business, Psychology, Anthropology, Sociology or closely related discipline.
• Strong ability to critique quantitative surveys and qualitative guides.
• Ability to synthesize quantitative and qualitative research into concise reports.
• Excellent cross-functional collaboration and influence skills.

Responsibilities

• Translate business objectives into research questions and study designs.
• Design and manage multiple quantitative and qualitative projects for stakeholders.
• Generate actionable insights and clear recommendations for senior leaders.
• Collaborate with BD, product, strategy, and marketing teams to support decision making.
• Monitor and contribute to innovative research ideas and approaches.

Skills

Market Research

Quantitative & Qualitative Analysis

Communication & Influencing

Cross-functional teamwork

Education

Bachelor's degree or higher in Market Research, Business, Psychology, Anthropology, Sociology or closely related discipline

Tools

R

SPSS

Tableau

SAS

mTAB

Job description

Toyota North America is seeking a Consumer Insights Senior Analyst for the New Mobility & Future Business Team. You will drive research to identify and evaluate new business opportunities and translate insights into clear business recommendations for executives and cross-functional partners.

Join a team that champions consumer voices in strategic planning, product planning, and go-to-market decisions, with opportunities to influence early-stage mobility concepts and pricing strategies.