Remote Senior Digital Insights Strategist

General Motors Company; Warren (MI); Hybrid; USD 110,000 - 160,000; Full time

Job summary

General Motors Company in Warren, MI is seeking a Senior Strategist, Digital Marketing Insights & Data Democratization. You will turn digital performance data into actionable insights guiding marketing and digital experience decisions for GM brands and dealer audiences.

You will own reporting across brand and site performance, lead analytics, and automated data workflows, partnering with stakeholders to translate questions into repeatable analyses and clear recommendations for executive

Qualifications

• Bachelor’s degree in mathematics, economics, computer science, data science, MIS, or related discipline.
• 5–7 years of experience in analytics, digital insights, or marketing analytics.
• Expert-level SQL skills and experience querying data in Databricks or similar environment.
• Proficiency with Adobe Analytics and/or Adobe Customer Journey Analytics.
• Strong understanding of clickstream data and digital customer behavior.
• Demonstrated ability to tell stories with data and communicate insights to executive, business, and technical audiences.
• Ability to explain highly technical concepts in clear, accessible language.
• Strong problem-solving skills and ability to manage multiple priorities in a fast-moving environment.

Responsibilities

• Partner with stakeholders to understand objectives, define analytical requirements, and align deliverables to business priorities.
• Own monthly reporting for brand and site performance, including leads, sales, clickstream activity, funnel performance, and trends over time.
• Analyze and communicate performance differences and emerging trends across brands, sites, and dealer audiences.
• Evaluate digital behavior and engagement across mobile and desktop experiences, including calls to action and content interaction.
• Identify trends, patterns, anomalies, and opportunities that inform marketing and digital experience decisions.
• Present concise, compelling findings and recommendations that connect metrics to business outcomes for executive, business, and technical audiences.
• Respond to ad hoc analytical requests while creating repeatable solutions and automated reporting workflows.

Skills

SQL skills

Adobe Analytics

Adobe Customer Journey Analytics

Storytelling with data

Explain technical concepts clearly

Education

Bachelor’s degree in mathematics, economics, computer science, data science, MIS, or related discipline

5–7 years of analytics / digital insights experience

Tools

Databricks

Job description

General Motors Company in Warren, MI is seeking a Senior Strategist, Digital Marketing Insights & Data Democratization. You will turn digital performance data into actionable insights guiding marketing and digital experience decisions for GM brands and dealer audiences.

You will own reporting across brand and site performance, lead analytics, and automated data workflows, partnering with stakeholders to translate questions into repeatable analyses and clear recommendations for executive