Senior Consumer Insights Analyst

General Motors Company; Warren (MI); Hybrid; USD 110,000 - 150,000; Full time

Job summary

General Motors is seeking a Senior Consumer Insights Analyst in Warren, MI. You will turn data and research into predictive insights shaping mobility products and experiences. You’ll work within GM Global Customer Research to impact decisions across the organization.

You’ll lead cross-functional collaboration, analyze market signals, and present findings to senior leadership, driving innovative approaches and high-quality consumer insights.

Qualifications

• Bachelor’s degree or equivalent in market research, analytics, or related field.
• 5+ years of consumer research, insights, planning, or marketing experience.
• Strong analytical thinking with ability to synthesize data into insights.
• Excellent communication and presentation skills for senior leadership.
• Experience working in cross-functional teams and managing multiple projects.

Responsibilities

• Represent the voice of the customer across cross-functional teams to reflect priorities and needs.
• Deliver consumer and market insights to stakeholders in Brand, Product, Marketing, Planning, Engineering, and Design.
• Become SME on analytical tools, data sources, and automotive industry trends.
• Analyze internal and external data to identify key insights and actions.
• Create and deliver concise insight storytelling to inform leadership decisions.
• Partner with GM Global Customer Research to address knowledge gaps via research.
• Understand the global vehicle development process and key stages for consumer input.
• Explore innovative ideas and AI-enabled testing to deliver high-quality insights.

Skills

Market Analysis

Analytical Skills

Problem Solving

Collaboration

Communication

Project Management

MS Word/PowerPoint/Excel

Education

Bachelor’s Degree in Market Research, Analytics, Behavioral Science or related fields

Tools

GLEAN

NVCS

COTS

Predict

PIN

M-Tab

Catalyst for Insight

EZQ

Job description

Senior Consumer Insights Analyst### Senior Consumer Insights AnalystApply: Hybrid: Warren, Michigan, United States of America: Full time: Posted Today: JR-202622685**Job Description****Work Arrangement:**This role is categorized as hybrid. This means the selected candidate is expected to report to Warren, MI at least 3 times a week. **The Role:**Do you want to be part of a high-impact team where consumer insights shape the future of mobility? As a Senior Consumer Insights Analyst at General Motors, you’ll play a pivotal role in uncovering what customers truly want—translating data, market research, trends, and market signals into actionable and predictive insights that influence the design and development of next-generation products, technologies, and experiences. This position sits within the Global Customer Research group and offers the opportunity to directly impact strategic decisions across the organization. **What You’ll Do:*** Represent the voice of the customer across cross-functional teams to ensure decisions reflect customer priorities, needs, and aspirations.* Market Analysis: Deliver consumer and market insights to key stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design.* Tool & Data Expertise: Become a subject matter expert on analytical tools, data sources, and automotive industry trends.* Data Synthesis: Analyze internal and external data to identify key insights and recommend appropriate actions.* Insight Storytelling: Create and deliver compelling presentations that clearly communicate insights to inform strategic initiatives and leadership decisions.* Research Collaboration: Partner with other teams within GM Global Customer Research to identify and address knowledge gaps through additional research.* Process Understanding: Gain knowledge of the global vehicle development process and key stages where consumer input is essential.* Drive Innovation: Explore new ideas and testing bold approaches, including the use of AI and emerging technologies, to deliver high-quality, trusted insights. **Your Skills & Abilities (Required Qualifications)*** Education: Bachelor’s Degree, or equivalent professional experience, in Market Research, Analytics, Behavioral Science or related fields.* Years of Experience: 5+ years’ experience in consumer research, insights, planning, and/or marketing (any internship or co-op experience will not be considered)* Analytical Skills: Strong critical thinking and analytical abilities, including the ability to synthesize large and complex data into concise, actionable insights.* Problem Solving: Ability to work through complex, ambiguous problems and develop data-driven solutions.* Collaboration: Proven ability to work effectively in cross-functional, team-based environments.* Communication: Excellent written and verbal communication skills; confident presenting to senior leadership.* Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines.* Technical Proficiency: Skilled in Microsoft Word, PowerPoint, and Excel.* Commitment to Quality: Dedication to delivering accurate, relevant, and high-quality analysis. **What Will Give You a Competitive Edge (Preferred Qualifications)*** Education: Master’s degree or marketing research-related certifications* Statistical Knowledge: Familiarity with statistical methods (e.g., conjoint analysis, factor analysis, cluster analysis, latent class analysis).* Tech Curiosity: Interest in automotive innovations including electric vehicles, digital experience, self-driving, and safety technologies.* AI Integration: Experience leveraging AI or advanced analytics in consumer insights to enhance accuracy and actionability.* Industry Knowledge: Solid understanding of the automotive market and competitive landscape.* Tools: Technologies including but not limited to GLEAN, NVCS, COTS, Predict, PIN, M-Tab, Catalyst for Insight, and EZQ.GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.**About GM**Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.**Why Join Us**We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.**Benefits Overview**From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting **Total Rewards resources**.**Non-Discrimination and Equal Employment Opportunities (U.S.)**General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit **How we Hire**.**Accommodations**General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, **email**us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.