Global Customer Insights Analyst — Hybrid Role

General Motors; Warren (MI); Hybrid; USD 65,000 - 90,000; Full time

Job summary

General Motors in Warren, MI, is seeking a Market Research professional to gather, analyze, and synthesize customer insights to inform internal decisions. The role emphasizes driving the “why” and implications from data, with collaboration across Brand, Product, Marketing, Planning, Engineering, and Design teams.

The position requires a Bachelor’s degree and 2–3 years of market research experience, plus strong analytics and communication skills.

Qualifications

• Bachelor's degree required.
• 2-3 years of Market Research or related work experience.
• Willingness to ask questions, take initiative and be resourceful.
• Confidence to guide internal clients through research planning, execution, and insight phases.
• Demonstrated ability to work well in a collaborative team environment.
• Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets.
• Excellent interpersonal skills and ability to work well with cross-functional teams.
• Outstanding organizational/project management skills with attention to details
• Ability to work on multiple projects simultaneously, managing deliverables and deadlines.
• Strong written & oral communication skills; ability to present confidently to senior leadership.
• Proficient in the use of Google Workspaces
• Understand the principles of AI, Glean, or Copilot and use cases in Market Research.

Responsibilities

• Provide internal teams with consumer and market insights – including Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design.
• Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.
• Assist research manager in framing the specific learning objectives of the internal client for primary research.
• Work alongside the research manager to apply appropriate research methodologies that will best fulfill the research goal.
• Develop quantitative questionnaires and qualitative discussion guides.
• Monitor primary research study execution and respond appropriately throughout; collect, review, and analyze market research results using DIY tools as well as supplier-assisted fieldwork.
• Identify key insights from data analysis.
• Conduct special analyses utilizing current data, secondary data sources or industry trends to further enhance the research findings.
• Build the required purchasing documents and monitor supplier invoices.
• Duties may include management of a large-scale annual tracking study, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.

Skills

Questioning

Initiative

Collaboration

Critical thinking

Interpersonal skills

Project management

Communication (written & verbal)

Google Workspace

AI awareness (Glean, Copilot)

Education

Bachelor's Degree

Tools

Qualtrics

UserTesting

Statistics concepts

Job description

General Motors in Warren, MI, is seeking a Market Research professional to gather, analyze, and synthesize customer insights to inform internal decisions. The role emphasizes driving the “why” and implications from data, with collaboration across Brand, Product, Marketing, Planning, Engineering, and Design teams.

The position requires a Bachelor’s degree and 2–3 years of market research experience, plus strong analytics and communication skills.