Hybrid Senior Brand & Innovation Leader

Reynolds Consumer Products; Lake Forest (IL); Hybrid; USD 128,000 - 185,000; Full time

Job summary

Reynolds Consumer Products in Lake Forest, IL, is seeking a Senior Brand Manager, Innovation, to lead cross-functional teams in developing and commercializing new products that meet evolving consumer needs and support a multi-year growth pipeline. This hybrid role focuses on growth, insights, and sustainability across the portfolio.

The role collaborates with Insights, R&D, Operations, Supply Chain, Finance and Sales to translate insights into strategy, manage the P&L, and drive sustainable,

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 8+ years of progressive marketing experience in the CPG industry.
• 3–5 years of experience with market research, innovation, and new product development.
• MBA or other advanced degree strongly preferred.
• Experience leading innovation and product commercialization initiatives.

Responsibilities

• Develop and execute comprehensive business strategies driving profitable growth across the portfolio.
• Lead brand and private label management, including innovation and lifecycle management.
• Translate consumer, shopper, and market insights into actionable strategies.
• Manage pricing, promotions, and portfolio optimization to support profitability.
• Lead cross-functional teams through concept evaluation, commercialization, and launch planning.
• Present performance and strategic recommendations to senior leadership.

Skills

Strategic thinking

Consumer insights

Cross-functional leadership

Budget & P&L

Data analysis

Communication skills

Project management

Microsoft Office

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

Nielsen

Circana

IRI

Job description

Reynolds Consumer Products in Lake Forest, IL, is seeking a Senior Brand Manager, Innovation, to lead cross-functional teams in developing and commercializing new products that meet evolving consumer needs and support a multi-year growth pipeline. This hybrid role focuses on growth, insights, and sustainability across the portfolio.

The role collaborates with Insights, R&D, Operations, Supply Chain, Finance and Sales to translate insights into strategy, manage the P&L, and drive sustainable,