Senior Brand Strategy Leader — Growth & P&L (CPG)

Heartland Food Products Group; Indianapolis (IN); On-site; USD 110,000 - 140,000; Full time

Job summary

Heartland Food Products Group, based in Carmel, Indiana, seeks an experienced Senior Brand Manager to own brand and category strategies that drive sustainable growth. You will partner with Sales, Insights, Innovation, Finance, Operations, and external partners to translate consumer needs into actionable plans and reports to the Senior Director Brand Strategy.

The ideal candidate combines strong consumer brand strategy experience with commercial acumen, P&L ownership, and the ability to

Qualifications

• Minimum bachelor’s degree and 7 years of brand strategy experience.
• Experience in sweeteners, nutrition, coffee, beverages, or ready-to-drink categories.
• Demonstrated experience managing or contributing to category and brand P&L performance.
• Prior Sales experience or a proven track record of partnering with Sales and presenting directly to customers.

Responsibilities

• Lead brand strategy, annual planning, and execution for assigned brands and categories.
• Own category P&L performance, including revenue, profitability, budgets, forecasts, and growth initiatives.
• Develop and implement consumer-led marketing, positioning, innovation, packaging, and activation strategies.
• Use consumer, customer, category, and competitive insights to identify growth opportunities and inform decisions.
• Partner with Sales to develop customer strategies, selling stories, presentations, and commercial plans.
• Present to customers as a strategic partner alongside the Sales team, when needed.
• Collaborate cross-functionally to bring programs, innovation, and go-to-market initiatives to market successfully.
• Monitor business performance and adjust strategy to achieve financial and brand objectives.
• Build strong relationships with internal stakeholders and external agency partners.

Skills

Brand strategy

P&L ownership

Sales collaboration

Leadership

Communication

Education

Bachelor's degree

Job description

Heartland Food Products Group, based in Carmel, Indiana, seeks an experienced Senior Brand Manager to own brand and category strategies that drive sustainable growth. You will partner with Sales, Insights, Innovation, Finance, Operations, and external partners to translate consumer needs into actionable plans and reports to the Senior Director Brand Strategy.

The ideal candidate combines strong consumer brand strategy experience with commercial acumen, P&L ownership, and the ability to