Senior Brand Manager - Growth & P&L Leader (Hybrid)

Reynolds Consumer Products; Lake Forest (IL); Hybrid; USD 128,000 - 185,000; Full time

Benefits offered by this job

Hybrid work model

Lake Forest office

Job summary

Reynolds Consumer Products in Lake Forest, IL is seeking a Senior Brand Manager to lead the Hefty brand strategy and growth across branded and private label portfolios. You will own P&L, drive innovation, develop integrated plans, and partner with Sales, Finance, R&D, Supply Chain, and Operations to accelerate performance.

This high-visibility role requires a strategic leader who can translate consumer insights into action, communicate with senior leadership, and steer cross-functional teams in

Qualifications

• 8+ years of Brand Marketing, Category Management, or General Management experience in CPG.
• Bachelor's degree in Marketing, Business, or related field is required.
• MBA is preferred.

Responsibilities

• Own brand strategy across a growth segment and identify opportunities to strengthen performance and drive profitable growth.
• Develop integrated business plans across innovation, communications, media, PR/influencer activity, retail execution, and distribution.
• Manage P&L priorities and investment tradeoffs using financial analysis and clear business recommendations.
• Translate consumer, shopper, customer, and market insights into actionable growth strategies.
• Lead innovation commercialization and growth pipeline development with Sales, Finance, R&D, Supply Chain, and Operations.
• Partner with Customer Marketing and Category Management to create customer-ready stories, selling tools, and strong in-market execution.
• Monitor brand, category, and competitive dynamics to identify risks, spot opportunities, and refine portfolio priorities.
• Communicate business performance and strategic recommendations to senior leadership with clarity and confidence.

Skills

P&L management

Brand strategy

Innovation leadership

Data analytics

Cross-functional leadership

Communications

Education

Bachelor's degree in Marketing/Business

MBA

Job description

Reynolds Consumer Products in Lake Forest, IL is seeking a Senior Brand Manager to lead the Hefty brand strategy and growth across branded and private label portfolios. You will own P&L, drive innovation, develop integrated plans, and partner with Sales, Finance, R&D, Supply Chain, and Operations to accelerate performance.

This high-visibility role requires a strategic leader who can translate consumer insights into action, communicate with senior leadership, and steer cross-functional teams in