Senior Brand Strategy Manager – Growth & Activation

Heartland-Food-Products-Group; Carmel (IN); On-site; USD 100,000 - 150,000; Full time

Job summary

Heartland Food Products Group in Carmel, IN seeks a Senior Brand Manager to own brand and category strategies driving sustainable growth. You will partner with Sales, Insights, Innovation, Finance, and external partners to translate consumer needs into actionable plans.

The ideal candidate has strong consumer brand strategy experience, commercial acumen, and a track record of collaborating with Sales to deliver customer-facing initiatives and go-to-market programs.

Qualifications

• Minimum bachelor’s degree and 5 years of brand strategy experience within consumer food products.

Responsibilities

• Lead brand strategy, annual planning, and execution for assigned brands and categories.
• Develop and implement consumer-led marketing, positioning, innovation, packaging, and activation strategies.
• Use consumer, customer, category, and competitive insights to identify growth opportunities and inform decisions.
• Partner with Sales to develop customer strategies, selling stories, presentations, and commercial plans.
• Present to customers as a strategic partner alongside the Sales team, when needed.
• Collaborate cross-functionally to bring programs, innovation, and go-to-market initiatives to market successfully.
• Monitor business performance and adjust strategy to achieve financial and brand objectives.
• Build strong relationships with internal stakeholders and external agency partners.

Skills

Brand strategy

Consumer insights

Leadership

Cross-functional collaboration

Customer-facing selling

Education

Bachelor's degree

Job description

Heartland Food Products Group in Carmel, IN seeks a Senior Brand Manager to own brand and category strategies driving sustainable growth. You will partner with Sales, Insights, Innovation, Finance, and external partners to translate consumer needs into actionable plans.

The ideal candidate has strong consumer brand strategy experience, commercial acumen, and a track record of collaborating with Sales to deliver customer-facing initiatives and go-to-market programs.