Hybrid SEM Analyst: Paid Search & Analytics Pro

Sentry; Stevens (AL); Hybride; USD 60 000 - 80 000; Plein temps

Avantages offerts par ce poste

Hybrid work

Meal stipend

Tuition reimbursement

Comprehensive benefits

Paid time off

401(k) match

Volunteer time off

Résumé du poste

Sentry is seeking an SEM Analyst to drive paid search campaigns across Google Ads and Microsoft Advertising, plus Display, YouTube, and Retargeting. You will research keywords, optimize landing pages, and craft ad copy to improve engagement and ROI.

Join our hybrid team in Stevens Point, WI, with flexible in-office days and remote options. A 2+ year background in search marketing, strong analytics, and collaboration skills are essential.

Qualifications

• Bachelor's degree or equivalent work experience.
• Minimum of 2 years related work experience.
• Proficiency with Google Ads, Microsoft Advertising, and Google Analytics.
• Strong analytical skills with the ability to interpret campaign performance data.
• Experience with A/B testing, conversion tracking, and attribution models.
• Excellent communication and collaboration skills.

Responsabilités

• Plan, launch, and optimize paid search campaigns across major platforms.
• Support Display, YouTube, Retargeting, and Performance Max to drive acquisition goals.
• Perform keyword research to identify high‑value opportunities.
• Improve campaign performance through landing page UX/content improvements.
• Develop and test ad copy, creative variations, and audience strategies.
• Monitor pacing, trends, and budget allocation to ensure efficiency and alignment.
• Analyze traffic/conversion fluctuations and lead quality to identify root causes.
• Build and maintain tracking infrastructure and integrations.
• Create cross‑channel dashboards and reporting for stakeholders.
• Translate data insights into actionable recommendations for marketing and sales teams.
• Collaborate with analytics, creative, and channel teams for optimization.

Connaissances

Analytical skills

Campaign performance analysis

Excellent communication

Collaboration

A/B testing

Conversion tracking

Attribution models

Formation

Bachelor's degree or equivalent

Outils

Google Ads

Microsoft Advertising

Google Analytics

Description du poste

Sentry is seeking an SEM Analyst to drive paid search campaigns across Google Ads and Microsoft Advertising, plus Display, YouTube, and Retargeting. You will research keywords, optimize landing pages, and craft ad copy to improve engagement and ROI.

Join our hybrid team in Stevens Point, WI, with flexible in-office days and remote options. A 2+ year background in search marketing, strong analytics, and collaboration skills are essential.