SEM Growth Strategist (Hybrid) — Lead & ROI Focus

Sentry Insurance Agency; Stevens Point (WI); Hybride; USD 55 000 - 75 000; Plein temps

Avantages offerts par ce poste

Hybrid flexibility

Meal stipend

Tuition reimbursement

Comprehensive benefits

PTO & Volunteer time off

401(k) match

Résumé du poste

At Sentry, a leading Stevens Point-based employer, we’re seeking an SEM Analyst to drive customer acquisition through paid search and digital advertising campaigns across Google Ads, Microsoft Advertising, and more.

You will plan, launch, and optimize campaigns, conduct keyword research, and continuously improve landing pages and UX to boost conversions. Collaboration with analytics and creative teams is essential for success.

Qualifications

• Bachelor’s degree or equivalent work experience; Marketing/Math/CS/Economics preferred.
• Minimum of 2 years related work experience.
• Proficiency with Google Ads, Microsoft Advertising, and Google Analytics.
• Strong analytical skills with ability to interpret campaign performance data.
• Experience with A/B testing, conversion tracking, and attribution models.
• Excellent communication and collaboration skills.

Responsabilités

• Plan, launch, and optimize paid search campaigns across Google Ads and Microsoft Advertising.
• Support Display, YouTube, Retargeting, and Performance Max to drive acquisition goals.
• Perform keyword research to identify high-value opportunities and ensure strong query coverage.
• Improve campaign performance through landing page UX and conversion-rate improvements.
• Develop and test ad copy, variations, and audience strategies to improve ROI.
• Monitor pacing, performance trends, and budget allocation for efficiency.
• Analyze traffic, conversion rates, and lead quality to identify root causes and actions.
• Build and maintain tracking infrastructure (tags, conversion events, integrations).
• Create cross-channel dashboards and reporting for internal stakeholders.
• Translate data insights into actionable recommendations for marketing and sales.

Connaissances

Google Ads

Microsoft Advertising

Analytical skills

A/B testing

Communication & collaboration

Formation

Bachelor’s degree or equivalent (Marketing/Mathematics/CS/Economics)

Outils

Google Analytics

Tagging & tracking

Description du poste

At Sentry, a leading Stevens Point-based employer, we’re seeking an SEM Analyst to drive customer acquisition through paid search and digital advertising campaigns across Google Ads, Microsoft Advertising, and more.

You will plan, launch, and optimize campaigns, conduct keyword research, and continuously improve landing pages and UX to boost conversions. Collaboration with analytics and creative teams is essential for success.