Strategist, Search Engine Marketing (SEM)

Harmelin Media; Bala Cynwyd (PA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401K

Generous paid time off

Job summary

A leading media agency is seeking a Paid Search Specialist to join their activation team in Bala Cynwyd, PA. The ideal candidate should have 2-6 years of paid search experience, with expertise in Google Ads and Bing Ads. This position offers the chance to innovate and collaborate closely with internal teams while driving client performance. Comprehensive benefits package included.

Qualifications

• 2-6 years of experience in paid search buying required.
• Solid understanding of Google Ads and Bing is essential.
• Ability to work in a team and manage projects independently.

Responsibilities

• Execute paid search media buying across Google Ads and Bing Ads.
• Design and develop search strategy along with keyword development.
• Regularly communicate with clients regarding search strategy.

Skills

Paid search buying experience

Google Ads

Google Analytics

Excel

Strong quantitative and analytical skills

Time management

Communication skills

Tools

Microsoft Advertising

Gemini

Kenshoo

Search Ads 360

Job description

Strategist, Search Engine Marketing (SEM)

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Harmelin Media is a full-funnel media agency headquartered in Philadelphia, PA. Over the past 43 years, we have grown into one of the largest independent media agencies in the country with billings approaching one billion dollars.

Our growth has been driven by our commitment to our clients, our employees, and our community. We pride ourselves on customizing strategy to each client and evolving roles to fit each employee’s strengths. The proof is in the unparalleled tenure of both our clients and our staff.

If you are looking for a career that offers opportunities to forge a strategic vision, innovate through technology or nurture a client relationship in the advertising industry, Harmelin is interested in learning more about you!

Position Summary

Harmelin Media is seeking a Paid Search Specialist to join our activation team. Search is at a pivotal moment, and with the integration of our paid and organic search teams, we are evolving our structure to stay ahead of an AI-driven landscape. This is an exciting opportunity to join a dynamic, insights-driven group that plays a critical role in driving client performance and business outcomes.

We are open to candidates with 2–6 years of hands‑on experience developing and managing successful paid search campaigns across Google Ads and Microsoft Advertising (Bing). Whether you’re earlier in your career and eager to grow, or bring several years of deeper expertise, we encourage you to apply. Experience in SEO or CRO is a plus, and this role also provides opportunities to expand into these and other emerging areas within search, while collaborating closely with account teams, internal specialists, and platform partners.

Title and salary for position to be commensurate with experience and qualifications.

Responsibilities

• Paid search media buying, specifically across Google Ads and Bing Ads
• Design search strategy and structure, including keyword development and campaign build.
• Interface with both account teams and clients regarding search strategy and performance to meet campaign objectives
• Regularly communicate with internal planning teams, specialists across digital disciplines, and representatives from various search platforms and technologies.
• Oversee day‑to‑day performance across campaigns, including monitoring, identifying and implementing optimizations
• Achieve and maintain Google Ads, SA360, Microsoft Advertising Certifications
• Learn about SEO, CRO, and other integrated search disciplines
• Work with the Reporting & Analytics team to facilitate reporting and analysis
• Review and reconcile media invoices using the agency billing system
• Keep informed of relevant issues affecting the paid search and overall digital landscape
• Other duties may be assigned as necessary to meet company needs

Keys to Success

• 2‑6 years paid search buying experience
• Solid understanding of Google Ads, Google Analytics, Bing
• Basic understanding of Gemini, Kenshoo, Search Ads 360 preferred
• Basic understanding of other search services preferred: SEO, CRO, Local Listings
• Basic understanding of other digital advertising channels preferred (e.g. social, display, video)
• Strong quantitative and analytical skills
• Strong organizational, time management, and multi‑tasking skills
• Strong team player with excellent interpersonal and communication skills
• Strong attention to detail; excellent problem‑solving skills; strategic mindset
• Ability to work in a team environment while working on projects independently
• Solid understanding of Excel

Benefits

• Medical, dental and vision coverage
• Life Insurance
• Long Term Disability
• 401K
• Generous paid time off and holidays
• AFLAC and Flex Spending Accounts
• EOY medical reimbursement
• Health Advocate healthcare assistance program
• Fitness club reimbursement
• Professional and personal development allowance
• Legal services and identity theft protection

Harmelin Media is committed to building a diverse, equitable, and inclusive workplace, and is proud to be an equal opportunity employer. We will consider all qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.