Senior Paid Search Strategist — Hybrid, Data-Driven ROI

Knak Digital; Baltimore (MD); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

401(k)

Unlimited PTO

Paid holidays

Summer Fridays

Flex time

Cell phone stipend

Professional development

Philanthropic support

Hybrid, 2 day a week

Job summary

Knak Digital in Baltimore is seeking a digital marketing specialist to drive SEM strategies across Google and Microsoft Ads. You will manage campaigns, research keywords, and optimize bids to improve ROI while delivering clear analytics and reporting. The role includes collaboration with media teams and clients in a hybrid work setting.

Ideal candidates bring strong Excel skills, SEO/analytics experience, and a passion for data-driven optimization in a fast-paced agency environment.

Qualifications

• Strong knowledge of Google Ads and Microsoft Ads with bid-management experience.
• Experience with analytics tools (GA/Adobe Analytics) and reporting.
• Hands-on with HTML/CSS/JavaScript and data-driven optimization.

Responsibilities

• Develop digital media strategies aligned with client goals.
• Design, build and manage SEM campaigns including bid strategy and copy.
• Create reports to measure ROI and identify optimization opportunities.
• Summarize learnings from data to improve client ROI.
• Manage multiple projects with deadlines and budgets.
• Collaborate with media and client services teams and work independently.

Skills

Google Ads

Microsoft Ads

Bid management

Analytics

Excel

HTML/CSS/JS

Communication skills

ROI optimization

Tools

Google Analytics

Adobe Analytics

Ad Serving

Campaign trafficking

Job description

Knak Digital in Baltimore is seeking a digital marketing specialist to drive SEM strategies across Google and Microsoft Ads. You will manage campaigns, research keywords, and optimize bids to improve ROI while delivering clear analytics and reporting. The role includes collaboration with media teams and clients in a hybrid work setting.

Ideal candidates bring strong Excel skills, SEO/analytics experience, and a passion for data-driven optimization in a fast-paced agency environment.