SEM Analyst: Hybrid, Data-Driven Growth

Sentry Insurance; Stevens Point (WI); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid flexibility

Dining stipend

Tuition reimbursement

Comprehensive benefits

Paid time off

401(k) company match

Community giving

Job summary

Sentry Insurance in Stevens Point, WI, seeks an SEM Analyst to drive acquisition through paid search and digital channels. You will manage Google Ads and Microsoft Advertising campaigns, optimize performance, and work across Display, YouTube, and Retargeting.

Strong analytical skills and 2+ years experience are required. We offer hybrid work options, comprehensive benefits, and opportunities for growth through Sentry University and tuition reimbursement.

Qualifications

• Bachelor's degree or equivalent work experience.
• Minimum 2 years related work experience.
• Proficiency with Google Ads, Microsoft Advertising, and Google Analytics.
• Strong analytical skills with the ability to interpret campaign performance data.
• Experience with A/B testing, conversion tracking, and attribution models.
• Excellent communication and collaboration skills.

Responsibilities

• Plan, launch, and optimize paid search campaigns across Google Ads and Microsoft Advertising.
• Support Display, YouTube, Retargeting, and Performance Max to drive acquisition.
• Perform keyword research to identify high-value opportunities.
• Improve campaigns via landing page UX, content, and conversion-rate enhancements.
• Develop and test ad copy, creative variations, and audience strategies to improve engagement and ROI.
• Monitor pacing, performance trends, and budgets to ensure efficiency.
• Analyze fluctuations in traffic, conversion rates, and lead quality to identify root causes.
• Build tracking infrastructure with tagging, conversion events, and platform integrations.
• Create cross-channel dashboards and standard reporting for internal stakeholders.
• Translate data insights into actions supporting marketing and sales.
• Collaborate with analytics, creative, and channel teams on strategy.
• Stay current on platform updates and testing best practices.

Skills

Google Ads

Microsoft Advertising

Google Analytics

A/B testing

Conversion tracking

Attribution models

Analytical skills

Communication

Collaboration

Education

Bachelor's degree or equivalent

Marketing/Mathematics/CS/Economics degree preferred

Job description

Sentry Insurance in Stevens Point, WI, seeks an SEM Analyst to drive acquisition through paid search and digital channels. You will manage Google Ads and Microsoft Advertising campaigns, optimize performance, and work across Display, YouTube, and Retargeting.

Strong analytical skills and 2+ years experience are required. We offer hybrid work options, comprehensive benefits, and opportunities for growth through Sentry University and tuition reimbursement.