Remote Senior SEM Manager Lead Paid Search & Growth

Marketbridge; Northern (KY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Time Off & Flexibility

Health & Wellness

Financial Security

Learning & Growth

Tech & Perks

Job summary

Marketbridge is seeking a Senior Manager, Search Engine Marketing (SEM) to lead paid search strategy across Google Ads and Microsoft Ads for multi-account clients. This role blends strategic leadership with hands-on SEM expertise to drive demand, pipeline, and revenue impact.

You will mentor SEM team members, shape testing roadmaps, and collaborate with analytics, strategy, and CRM teams to scale campaigns while maintaining CPA and ROAS targets.

Qualifications

• 5+ years of SEM / paid search experience, including experience managing complex campaigns and multiple client accounts.

Responsibilities

• Lead SEM strategy and execution across Google Ads and Microsoft Ads
• Translate client goals into paid search plans with measurable KPIs
• Oversee campaign structure, targeting, bidding, and optimization
• Manage SEM budgets and forecast spend with CPA/ROAS targets
• Lead testing across bidding, audiences, ad copy, landing pages
• Apply automation and AI capabilities to improve efficiency
• Analyze trends and translate data into recommendations
• Collaborate with analytics to strengthen conversion tracking
• Partner with strategy, creative, CRM and marketing teams
• Identify opportunities to expand SEM programs
• Serve as senior SEM contact for clients and investments

Skills

SEM / paid search experience

B2B SEM experience

Campaign optimization

Budget forecasting

Analytics & measurement

Automation & AI in PPC

Cross-functional collaboration

Agency experience

Tools

Google Ads

Microsoft Ads

GA4

Google Tag Manager

CRM platforms

Marketing automation

Job description

Marketbridge is seeking a Senior Manager, Search Engine Marketing (SEM) to lead paid search strategy across Google Ads and Microsoft Ads for multi-account clients. This role blends strategic leadership with hands-on SEM expertise to drive demand, pipeline, and revenue impact.

You will mentor SEM team members, shape testing roadmaps, and collaborate with analytics, strategy, and CRM teams to scale campaigns while maintaining CPA and ROAS targets.