Hybrid SEM Specialist — Data-Driven Paid Search Expert

Syntra Antwerpen en Vlaams Brabant (Syntra AB); Chicago (IL); Hybrid; USD 55,000 - 65,000; Full time

Job summary

AbelsonTaylor Group in Chicago seeks a SEM Specialist to develop, execute and manage paid search programs (Google, MSFT/Bing) to boost brand visibility. This role collaborates with copy and creative teams to optimize ads and landings in a hybrid Chicago office, onsite Tue–Thu.

You’ll need 1–3 years of data-driven digital marketing experience and strong analytical skills to explain results and recommend actions. The compensation ranges from $55,000 to $65,000 annually.

Qualifications

• 1–3 years data-driven digital marketing experience.
• Ability to multitask with high attention to detail.
• Ability to create analyses that explain what happened, why it happened and what should be done.
• Works well independently and as part of a team.

Responsibilities

• Manage the day-to-day execution and optimization of all assigned client paid SEM programs.
• Bid, negotiate and/or purchase paid search ads.
• Create, develop and analyze ad copy in-line with search engine best practices.
• Create, develop and analyze ad extensions in-line with search engine best practices.
• Conduct keyword research and keyword list development with optimizations.
• New paid SEM account setup within primary search engines including billing setup and KW/Ad asset trafficking.

Skills

Data-driven marketing

Analytical thinking

Independent judgment

Job description

AbelsonTaylor Group in Chicago seeks a SEM Specialist to develop, execute and manage paid search programs (Google, MSFT/Bing) to boost brand visibility. This role collaborates with copy and creative teams to optimize ads and landings in a hybrid Chicago office, onsite Tue–Thu.

You’ll need 1–3 years of data-driven digital marketing experience and strong analytical skills to explain results and recommend actions. The compensation ranges from $55,000 to $65,000 annually.