Hybrid SEM Analyst: Paid Search & Analytics Pro

001 Sentry Insurance Company; Stevens Point (WI); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Hybrid work flexibility

Tuition reimbursement

401(k) match

Job summary

Sentry is seeking a marketing-focused search professional to lead paid search initiatives across Google Ads, Microsoft Advertising, and companion channels from its Stevens Point, WI office or hybrid setup.

You will optimize campaigns, conduct keyword research, and test ad copy while collaborating with analytics and creative teams to drive acquisition and ROI. A strong analytical mindset and teamwork are essential for success.

Qualifications

• Minimum of 2 years related work experience.
• Degree in Marketing, Mathematics, Computer Science, Statistics or Economics preferred.
• Proficiency with Google Ads, Microsoft Advertising, and Google Analytics.
• Strong analytical skills with the ability to interpret campaign performance data.
• Experience with A/B testing, conversion tracking, and attribution models.
• Excellent communication and collaboration skills.

Responsibilities

• Manage search marketing initiatives across Google Ads, Microsoft Advertising, and other channels.
• Plan, launch, and optimize paid search campaigns across major platforms.
• Support Display, YouTube, Retargeting, and Performance Max to drive acquisitions.
• Perform keyword research to identify high‑value opportunities.
• Improve campaign performance via landing page UX, content, and CRO recommendations.
• Develop and test ad copy, creative variations, and audience strategies.
• Monitor pacing, trends, and budget allocation for efficiency.
• Analyze traffic, conversion rates, and lead quality to identify root causes.
• Build tracking infrastructure including tagging and conversion events.
• Create cross‑channel dashboards and reporting for stakeholders.
• Translate insights into actionable recommendations for marketing and sales.
• Collaborate with analytics, creative, and channel teams for optimization.
• Stay current on platform updates, best practices, and trends.

Skills

Google Ads proficiency

Microsoft Advertising

Google Analytics

Data analysis

A/B testing

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Microsoft Advertising platform

Display/Video networks

Job description

Sentry is seeking a marketing-focused search professional to lead paid search initiatives across Google Ads, Microsoft Advertising, and companion channels from its Stevens Point, WI office or hybrid setup.

You will optimize campaigns, conduct keyword research, and test ad copy while collaborating with analytics and creative teams to drive acquisition and ROI. A strong analytical mindset and teamwork are essential for success.