SEM & Paid Media Analyst

Sentry Insurance; United States; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work flexibility

Tuition reimbursement

401(k) match

Health, dental, and vision insurance

Paid time off

Job summary

Sentry is seeking an SEM Analyst to manage paid search campaigns across Google Ads and Microsoft Advertising, plus Display, YouTube, and retargeting. You will plan, launch, optimize, and measure performance to drive acquisition and ROI.

You'll analyze keyword opportunities, test ad copy, build tracking infrastructures, and create cross‑channel dashboards for stakeholders. Collaboration with analytics, creative, and channel teams is essential to our marketing success.

Qualifications

• Bachelor's degree or equivalent work experience.
• Minimum of 2 years related work experience.
• Proficiency with Google Ads, Microsoft Advertising, and Google Analytics.
• Strong analytical skills with the ability to interpret campaign data.
• Experience with A/B testing, conversion tracking, and attribution models.
• Excellent communication and collaboration skills.

Responsibilities

• Plan, launch, and optimize paid search campaigns across major platforms.
• Support Display, YouTube, Retargeting, and Performance Max to drive acquisition.
• Perform keyword research to identify high‑value opportunities.
• Improve campaign performance through landing page evaluation and UX improvements.
• Develop and test ad copy, creative variations, and audience strategies.
• Monitor pacing, performance trends, and budget allocation.
• Analyze traffic, conversion rates, and lead quality to identify root causes.
• Build and maintain tracking infrastructure including tagging and conversion events.
• Create cross‑channel dashboards and reporting for internal stakeholders.
• Translate data insights into actionable recommendations for marketing and sales.
• Collaborate with analytics, creative, and channel teams to optimize performance.
• Stay current on platform updates and best practices to inform testing.

Skills

Google Ads

Microsoft Advertising

Google Analytics

Analytical skills

AB testing

Attribution models

Education

Bachelor's degree or equivalent

Job description

Sentry is seeking an SEM Analyst to manage paid search campaigns across Google Ads and Microsoft Advertising, plus Display, YouTube, and retargeting. You will plan, launch, optimize, and measure performance to drive acquisition and ROI.

You'll analyze keyword opportunities, test ad copy, build tracking infrastructures, and create cross‑channel dashboards for stakeholders. Collaboration with analytics, creative, and channel teams is essential to our marketing success.