Digital Experience Specialist — Optimize Web Journeys (Remote)

Zoom; Frankfort (KY); Hybrid; USD 65,000 - 159,000; Full time

Job summary

Zoomis a leading enterprise collaboration platform seeking a Digital Experience Specialist to shape visitor journeys on zoom.com. You will audit pages, draft A/B test copy, optimize for SEO, and contribute to templates and governance for 30+ product pages.

This early-career role focuses on turning performance data into customer-centric experiences. You will work with marketing, product marketing, design, SEO, and web engineering to improve content, CTAs, and page structure while maintaining

Qualifications

• 2+ years of experience in digital marketing, web content strategy, conversion rate optimization, or related field.
• Experience with Amplitude, Google Analytics, or Adobe Analytics to translate data into UX/content recommendations.
• Strong writing and editing skills with a focus on conversion-oriented web copy.
• Familiarity with A/B testing and experimentation methodologies.

Responsibilities

• Audit and optimize product pages, landing pages, and conversion paths on zoom.com using Amplitude data to reduce friction and improve content and layout.
• Review pages for scannability, narrative clarity, and CTA effectiveness; document prioritized improvement recommendations.
• Draft, edit, and QA web copy across hero headlines, CTAs, meta descriptions, and FAQ modules.
• Build and maintain Amplitude dashboards to track page-level conversions and experiment outcomes.
• Support design, launch, and analysis of A/B and multivariate experiments; document hypotheses and results.
• Execute on-page SEO priorities including keyword mapping, meta-tags optimization, internal linking, and content architecture in partnership with SEO team.
• Contribute to scalable page templates, reusable content modules, and governance checklists for 30+ product pages.
• Map and analyze visitor journeys for self-serve SMB and enterprise audiences; surface content hierarchy and navigation improvements.

Skills

Digital marketing

Web content strategy

Conversion optimization

Amplitude

Google Analytics

Adobe Analytics

A/B testing

Optimizely

LaunchDarkly

SEO fundamentals

Semrush

Ahrefs

Screaming Frog

UX understanding

Cross-functional collaboration

Editing/writing

Tools

Amplitude dashboards

Google Analytics

Adobe Analytics

Optimizely

LaunchDarkly

Semrush

Ahrefs

Screaming Frog

Job description

Zoomis a leading enterprise collaboration platform seeking a Digital Experience Specialist to shape visitor journeys on zoom.com. You will audit pages, draft A/B test copy, optimize for SEO, and contribute to templates and governance for 30+ product pages.

This early-career role focuses on turning performance data into customer-centric experiences. You will work with marketing, product marketing, design, SEO, and web engineering to improve content, CTAs, and page structure while maintaining