Hybrid NYC Marketing Analytics & Insights Manager
Interpublic
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Job summary
Omnicom Media in New York presents a Manager, Analytics/Insights role focused on delivering marketing analytics solutions across opportunity ID, segmentation, media analytics, and CRM evaluations. You will guide junior analysts, design analytical plans, and QA tagging across platforms while communicating insights to stakeholders.
Requires a Bachelor's degree (preferred) with 3–6 years in marketing analytics, strong Tableau/Power BI and Google Analytics skills, SQL experience, and the ability to
Qualifications
- Bachelor's degree preferred, with 3–6 years of marketing analytics experience.
- Strong knowledge of analytic platforms (Tableau, Power BI, Google Data Studio) and digital analytics tools (Google Analytics, Tag Manager, Adobe).
- Working knowledge of data infrastructure, languages (SQL, MySQL, No-SQL) and cloud storage.
- Expertise in tagging (UTM) and ability to summarize disparate datasets using Excel, Tableau, and PPT.
- Excellent problem solving, management and adaptability; able to train junior team members.
Responsibilities
- Guide analysts in data extraction, hygiene, and quality control from marketing platforms.
- Oversee development of analytical plans including methodology and metrics.
- Support website and media tagging, implementation, and QA.
- Extract and analyze data to identify trends and insights.
- Present key findings to stakeholders and design reports to drive outcomes.
Skills
Education
Tools
Job description
Omnicom Media in New York presents a Manager, Analytics/Insights role focused on delivering marketing analytics solutions across opportunity ID, segmentation, media analytics, and CRM evaluations. You will guide junior analysts, design analytical plans, and QA tagging across platforms while communicating insights to stakeholders.
Requires a Bachelor's degree (preferred) with 3–6 years in marketing analytics, strong Tableau/Power BI and Google Analytics skills, SQL experience, and the ability to
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