Marketing Analytics Manager — Insights & Data Solutions

HGG IPG Health, LLC; United States; On-site; USD 110,000 - 145,000; Full time

Job summary

Omnicom is seeking a Manager, Analytics/Insights to design and deliver marketing analytics solutions across opportunity identification, segmentation, media analytics, and CRM evaluations. You will guide analysts, oversee analytic plans, and present key findings to stakeholders.

You will work with cross-functional teams to plan, execute, and evaluate marketing initiatives while training junior team members in data analysis and quality assurance.

Qualifications

• Bachelor's degree preferred with 3–6 years in marketing analytics or related fields.
• Strong knowledge of analytics platforms and digital analytics tools.
• Experience working with data infrastructure and cloud storage solutions.

Responsibilities

• Guide analysts in data extraction, hygiene, and quality control across platforms.
• Oversee development of analytical plans, methodologies and metrics.
• Support tagging, implementation, and QA for websites and media.
• Extract and analyze data from various sources to identify trends and insights.
• Communicate findings to stakeholders through clear presentations.
• Collaborate with teams to design and build reports that drive business outcomes.

Skills

Tableau

Power BI

Google Data Studio

Google Analytics

Tag Manager

Adobe Analytics

SQL

NoSQL

Education

Bachelor's degree (preferred)

Tools

MySQL

Excel

Job description

Omnicom is seeking a Manager, Analytics/Insights to design and deliver marketing analytics solutions across opportunity identification, segmentation, media analytics, and CRM evaluations. You will guide analysts, oversee analytic plans, and present key findings to stakeholders.

You will work with cross-functional teams to plan, execute, and evaluate marketing initiatives while training junior team members in data analysis and quality assurance.