Marketing Performance & Insights Manager (Hybrid SF)

Hearst Bay Area; San Francisco (CA); Hybrid; USD 40,000 - 65,000; Part time

Job summary

Hearst California Media seeks a Marketing Performance Manager to support ongoing performance analysis, optimization recommendations and reporting for agency-level clients. This role integrates data from paid media, email, analytics, and attribution platforms to deliver actionable insights and executive-ready materials.

The ideal candidate is highly analytical, with experience across GA4, HubSpot, and multi-channel campaigns, and excels at translating complex data into clear recommendations, KPI

Qualifications

• Seven or more years in marketing analytics, reporting or revenue operations.
• Hands-on with paid search, programmatic, paid social, email and analytics data.
• Advanced spreadsheet skills and data validation across reports.
• Experience with GA4, HubSpot and marketing reporting platforms.
• Ability to translate data into executive summaries and narratives.
• Strong knowledge of impressions, CTR, CPC, conversions, CPA, ROAS and attribution.

Responsibilities

• Analyze multi-channel performance to identify trends and optimization opportunities.
• Experience with internal/vendor/client relationships and proactive communication.
• Support HubSpot email production and QA processes.
• Prepare client and leadership-ready materials and insights.

Skills

Marketing analytics

Digital marketing reporting

Revenue operations

Media analytics

GA4

HubSpot

TapClicks

Trade Desk

Attribution

Education

Bachelor's degree in marketing, analytics, business, or related field

Tools

GA4

HubSpot

TapClicks

Trade Desk

Job description

Hearst California Media seeks a Marketing Performance Manager to support ongoing performance analysis, optimization recommendations and reporting for agency-level clients. This role integrates data from paid media, email, analytics, and attribution platforms to deliver actionable insights and executive-ready materials.

The ideal candidate is highly analytical, with experience across GA4, HubSpot, and multi-channel campaigns, and excels at translating complex data into clear recommendations, KPI