Hybrid Marketing Insights & Strategy Coordinator

General Motors Company; Detroit (MI); Híbrido; USD 55.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Descripción de la vacante

General Motors Company is seeking a Marketing Strategy & Intelligence (MSI) Marketing Coordinator to support data-informed marketing decisions across GM brands. The role coordinates insights across brand strategy, creative, media, and planning, supporting Buick and GMC.

The ideal candidate is curious, organized, and comfortable working with multiple stakeholders. This hybrid role collaborates with brand strategy, research, product marketing, and cross-functional teams to translate questions into

Formación

• Bachelor’s degree in marketing, business, statistics, economics, communications, or a related field.
• 1-4 years of experience in marketing analytics, consumer insights, market research, business intelligence, or related area.
• Experience organizing and synthesizing information from multiple sources into clear findings and business implications.
• Strong project coordination skills, including managing timelines, details, follow-ups, and competing priorities.
• Ability to collaborate effectively with cross-functional stakeholders and communicate clearly with technical and non-technical audiences.
• Demonstrated comfort working with marketing KPIs, research findings, and performance metrics.
• Working knowledge of Excel and/or Google Sheets for data organization, analysis, and quality checks.
• Working knowledge of PowerPoint and/or Google Slides for presentations and visual storytelling.

Responsabilidades

• Support analysis of brand health, consumer perceptions, competitive activity, campaign performance, and market trends to identify opportunities and risks.
• Synthesize findings from syndicated research, brand tracking, campaign measurement, and market intelligence to inform recommendations.
• Use platforms like YouGov BrandIndex, YouGov Profiles, Brand Power, and others to develop fact bases for insights.
• Conduct data checks, trend reviews, and exploratory analyses to surface notable patterns for further investigation.
• Link marketing metrics and research findings to brand priorities and planning decisions.
• Monitor automotive and related-category developments to provide market context for performance.

Conocimientos

Marketing analytics

Cross-functional collaboration

Data analysis

Stakeholder communication

Excel

Google Sheets

PowerPoint/Slides

Educación

Bachelor’s degree in marketing, business, statistics, economics, communications, or related field

Herramientas

Excel

Google Sheets

PowerPoint/Slides

Descripción del empleo

General Motors Company is seeking a Marketing Strategy & Intelligence (MSI) Marketing Coordinator to support data-informed marketing decisions across GM brands. The role coordinates insights across brand strategy, creative, media, and planning, supporting Buick and GMC.

The ideal candidate is curious, organized, and comfortable working with multiple stakeholders. This hybrid role collaborates with brand strategy, research, product marketing, and cross-functional teams to translate questions into