Senior Marketing Manager - Trucks & Full-Size SUVs (Hybrid)

General Motors Company; Detroit (MI); Hybrid; USD 120,000 - 180,000; Full time

Job summary

General Motors Company is seeking a senior marketing leader to drive lifecycle management and market strategy across current and future programs in Detroit. You will build a customer-centric voice, translate competitive insights into tactics, and lead cohesive packaging and pricing across models.

You will manage a large team of Marketing Managers and Analysts, coordinate dealer and field engagement, and partner with Brand Strategy and Communications to deliver consistent, data-backed messaging

Qualifications

• Bachelor's degree in marketing, business or related field is required.
• Ability to manage multiple projects and meet deadlines in a complex team environment.
• Proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Lead launch strategy for current programs and coordinate the 4P plan from pre-launch through post-launch and beyond, partnering cross-functionally with Product Marketing on future program development.
• Develop your team to serve as the voice of the customer, grounding target customer definition and vehicle positioning in deep understanding of customers' functional, technical, and emotional needs.
• Guide your team to translate competitive opportunities and segment trends into market strategy and tactics with a data-driven mindset.
• Lead development of cohesive, segment-appropriate packaging, trim and pricing strategies for each model, balancing customer value and enterprise profit.
• Direct your team to volume and mix recommendations through inventory analysis, customer/dealer insight and growth plans, partnering with Forecasting, Supply Planning and Order Fulfillment to execute.
• Lead your team to partner with Brand Strategy, Communications and Performance Marketing on messaging strategy, ensuring accuracy across all communications, and lead storytelling to senior leaders.
• Lead development of regular Dealer and Field communication and engagement in partnership with Sales Operations and Regional Sales teams, keeping all critical partners informed and executing effectively at retail.
• Lead a large team of Marketing Managers, Assistant Marketing Managers, and Product Information Specialists, driving execution of strategy and building a high-performing team through coaching, performance reviews, and skill development.

Education

Bachelor's degree in marketing, business or related field

Tools

Microsoft Excel

PowerPoint

Job description

General Motors Company is seeking a senior marketing leader to drive lifecycle management and market strategy across current and future programs in Detroit. You will build a customer-centric voice, translate competitive insights into tactics, and lead cohesive packaging and pricing across models.

You will manage a large team of Marketing Managers and Analysts, coordinate dealer and field engagement, and partner with Brand Strategy and Communications to deliver consistent, data-backed messaging