Marketing Insights & Strategy Coordinator

General Motors; Warren (MI); Presencial; USD 55 000 - 75 000; Tempo integral

Resumo da oferta

General Motors is seeking a Marketing Strategy & Intelligence (MSI) Marketing Coordinator to support data-informed decisions across Buick and GMC brands. You will synthesize consumer, market, competitive, and campaign information and translate findings into clear business implications for brand strategy and media planning.

Partner with cross-functional teams to frame questions, organize inputs, develop insights, and deliver recurring reports.

Qualificações

• Bachelor's degree required in marketing, business, statistics, economics, communications, or related field.
• 1–4 years of experience in marketing analytics, consumer insights, market research, business intelligence, or related area.
• Ability to organize and synthesize information from multiple sources into clear findings and business implications.
• Strong project coordination skills with ability to manage timelines, details, follow-ups, and competing priorities.
• Ability to collaborate effectively with cross-functional stakeholders and communicate clearly with technical and non-technical audiences.
• Demonstrated comfort with marketing KPIs, research findings, and performance metrics.
• Working knowledge of Excel and/or Google Sheets for data organization, analysis, and quality checks.
• Working knowledge of PowerPoint and/or Google Slides for presentations and visual storytelling.

Responsabilidades

• Support analysis of brand health, consumer perceptions, competitive activity, campaign performance, and market trends.
• Combine syndicated research, brand tracking, campaign measurement, and market intelligence to inform recommendations.
• Develop fact bases using platforms like Demand Spaces, NVCS, YouGov BrandIndex, YouGov Profiles, Brand Power, Creative Accelerator.
• Conduct data checks, trend reviews, and exploratory analyses to surface notable changes and questions.
• Connect marketing metrics and research findings to brand priorities and planning decisions.
• Monitor automotive and adjacent-category developments for context in brand and marketing performance.
• Coordinate and contribute to recurring deliverables such as brand health reviews, campaign retrospectives, and marketing performance summaries.
• Gather inputs, manage timelines, validate data, and maintain organized source materials.

Conhecimentos

Marketing analytics

Consumer insights

Market research

Business intelligence

Project coordination

Cross-functional collaboration

Excel/Google Sheets

PowerPoint/Slides

Data storytelling

Executive communication

Formação académica

Bachelor's degree in marketing, business, statistics, economics, communications

Ferramentas

Excel/Sheets

PowerPoint/Slides

Descrição da oferta de emprego

General Motors is seeking a Marketing Strategy & Intelligence (MSI) Marketing Coordinator to support data-informed decisions across Buick and GMC brands. You will synthesize consumer, market, competitive, and campaign information and translate findings into clear business implications for brand strategy and media planning.

Partner with cross-functional teams to frame questions, organize inputs, develop insights, and deliver recurring reports.