Global Customer Insights Analyst - Hybrid

General Motors Company; Warren (MI); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Total Rewards resources

Accommodations available

Job summary

General Motors is seeking a Global Customer Research Analyst to gather, analyze, and synthesize customer voice data to influence internal decisions. You will inform Brand, Product, Marketing, Planning, and Engineering teams with actionable insights and compelling presentations.

The role supports the research manager in goal framing, study design, and execution. You will work with cross-functional teams and suppliers, building questionnaires and tracking studies when needed.

Qualifications

• Bachelor’s Degree required.
• 2–3 years of Market Research or related work experience.
• Strong written & verbal communication and presentation skills.

Responsibilities

• Provide internal teams with consumer and market insights for decision making.
• Develop and deliver presentations to inform leadership and cross-functional teams.
• Assist research manager in framing learning objectives and study design.
• Develop quantitative questionnaires and qualitative discussion guides.
• Monitor study execution and analyze results using DIY tools or suppliers.
• Identify key insights and present implications to internal clients.

Skills

Market research

Analytical thinking

Cross-functional collaboration

Presentation skills

Education

Bachelor's degree

Tools

Google Workspaces

Qualtrics

UserTesting

Job description

General Motors is seeking a Global Customer Research Analyst to gather, analyze, and synthesize customer voice data to influence internal decisions. You will inform Brand, Product, Marketing, Planning, and Engineering teams with actionable insights and compelling presentations.

The role supports the research manager in goal framing, study design, and execution. You will work with cross-functional teams and suppliers, building questionnaires and tracking studies when needed.