Marketing Strategy & Intelligence (MSI) Marketing Coordinator

General Motors; Warren (MI); In loco; USD 55.000 - 75.000; Tempo pieno

Descrizione del lavoro

General Motors is seeking a Marketing Strategy & Intelligence (MSI) Marketing Coordinator to support data-informed decisions across Buick and GMC brands. You will synthesize consumer, market, competitive, and campaign information and translate findings into clear business implications for brand strategy and media planning.

Partner with cross-functional teams to frame questions, organize inputs, develop insights, and deliver recurring reports.

Competenze

• Bachelor's degree required in marketing, business, statistics, economics, communications, or related field.
• 1–4 years of experience in marketing analytics, consumer insights, market research, business intelligence, or related area.
• Ability to organize and synthesize information from multiple sources into clear findings and business implications.
• Strong project coordination skills with ability to manage timelines, details, follow-ups, and competing priorities.
• Ability to collaborate effectively with cross-functional stakeholders and communicate clearly with technical and non-technical audiences.
• Demonstrated comfort with marketing KPIs, research findings, and performance metrics.
• Working knowledge of Excel and/or Google Sheets for data organization, analysis, and quality checks.
• Working knowledge of PowerPoint and/or Google Slides for presentations and visual storytelling.

Mansioni

• Support analysis of brand health, consumer perceptions, competitive activity, campaign performance, and market trends.
• Combine syndicated research, brand tracking, campaign measurement, and market intelligence to inform recommendations.
• Develop fact bases using platforms like Demand Spaces, NVCS, YouGov BrandIndex, YouGov Profiles, Brand Power, Creative Accelerator.
• Conduct data checks, trend reviews, and exploratory analyses to surface notable changes and questions.
• Connect marketing metrics and research findings to brand priorities and planning decisions.
• Monitor automotive and adjacent-category developments for context in brand and marketing performance.
• Coordinate and contribute to recurring deliverables such as brand health reviews, campaign retrospectives, and marketing performance summaries.
• Gather inputs, manage timelines, validate data, and maintain organized source materials.

Conoscenze

Marketing analytics

Consumer insights

Market research

Business intelligence

Project coordination

Cross-functional collaboration

Excel/Google Sheets

PowerPoint/Slides

Data storytelling

Executive communication

Formazione

Bachelor's degree in marketing, business, statistics, economics, communications

Strumenti

Excel/Sheets

PowerPoint/Slides

Descrizione del lavoro

Job Description

The Marketing Strategy & Intelligence (MSI) Marketing Coordinator supports integrated, data-informed marketing decisions across GM brands. This role brings together consumer, market, competitive, brand, and campaign information; helps translate findings into clear business implications; and coordinates recurring insights deliverables that support brand strategy, creative development, media planning, and marketing performance discussions.

The ideal candidate is curious, organized, analytically minded, and comfortable working across multiple stakeholders and priorities. The role partners with brand strategy, creative, media, research, product marketing, and other cross-functional teams to frame business questions, organize inputs, identify meaningful patterns, and communicate insights in a concise, actionable way.

This role will support both Buick and GMC brands.

What You'll Do:

Marketing Insights & Analysis

Support analysis of brand health, consumer perceptions, competitive activity, campaign performance, and market trends to identify relevant opportunities and risks.

Bring together findings from syndicated research, brand tracking, campaign measurement, and market intelligence to help answer business questions.

Use available research and measurement sources-including Demand Spaces, NVCS, YouGov BrandIndex, YouGov Profiles, Brand Power, Creative Accelerator, and other platforms-to develop fact bases and inform recommendations.

Conduct data checks, trend reviews, and exploratory analyses; surface notable changes, relationships, and questions for further investigation.

Connect marketing metrics and research findings to brand priorities, campaign objectives, and planning decisions.

Monitor automotive and adjacent-category developments to provide context for brand and marketing performance.

Recurring Reporting & Deliverables

Coordinate and contribute to recurring deliverables such as brand health reviews, campaign retrospectives, quarterly business updates, and marketing performance summaries.

Gather inputs, manage timelines, validate data, and maintain organized source materials and documentation.

Summarize key findings, learnings, and implications for future planning in partnership with MSI and marketing stakeholders.

Help maintain consistent definitions, KPI tracking, reporting formats, and quality standards across deliverables.

Stakeholder & Project Coordination

Partner with brand, media, creative, research, product marketing, and agency teams to clarify requests and align on objectives, inputs, and timing.

Coordinate meetings, working sessions, readouts, and follow-ups to keep insight projects moving forward.

Translate stakeholder questions into clear analysis plans and identify the right sources, measures, and partners to support the work.

Balance recurring responsibilities with ad hoc requests while communicating status, dependencies, and risks.

Storytelling & Communication

Build clear, concise PowerPoint or Google Slides presentations that turn complex information into an understandable story.

Highlight the "so what" behind the data, including key implications, opportunities, risks, and recommended next steps.

Tailor the level of detail and communication style for working teams, senior stakeholders, and cross-functional leadership.

Support readouts by preparing talking points, executive summaries, charts, and other materials that make insights easy to act on.

Ad Hoc Business Support

Investigate questions related to consumer behavior, brand perceptions, competitive activity, marketing effectiveness, and category trends.

Support custom analyses and special projects tied to brand strategy, creative development, media planning, and marketing priorities.

Identify opportunities to improve reporting processes, templates, data organization, and team ways of working.

Your Skills & Abilities (Required Qualifications):

• Bachelor's degree in marketing, business, statistics, economics, communications, or a related field.
• 1-4 years of experience in marketing analytics, consumer insights, market research, business intelligence, or a related area.
• Experience organizing and synthesizing information from multiple sources into clear findings and business implications.
• Strong project coordination skills, including the ability to manage timelines, details, follow-ups, and competing priorities.
• Ability to collaborate effectively with cross-functional stakeholders and communicate clearly with both technical and non-technical audiences.
• Demonstrated comfort working with marketing KPIs, research findings, and performance metrics.
• Working knowledge of Excel and/or Google Sheets for data organization, analysis, and quality checks.
• Working knowledge of PowerPoint and/or Google Slides for presentations and visual storytelling.

What Will Give You a Competitive Edge (Preferred Qualifications):

Experience in an automotive, consumer packaged goods, retail, technology, media, advertising, or other complex marketing env