Strategic Marketing Insights Coordinator

General Motors Corporation; Warren (MI); Hybride; USD 55 000 - 85 000; Plein temps

Résumé du poste

General Motors Corporation is seeking a Marketing Strategy & Intelligence Coordinator in Warren, MI. The role supports data-informed marketing decisions across GM brands, coordinating insights from brand strategy, creative, media, and research teams.

You will analyze brand health, consumer perceptions, and campaign performance, then translate findings into actionable recommendations for Buick and GMC brands. Hybrid work model with collaboration across departments.

Qualifications

• Bachelor’s degree in marketing, business, statistics, economics, communications, or a related field.
• 1–4 years of experience in marketing analytics, consumer insights, market research, business intelligence, or related area.
• Experience organizing and synthesizing information from multiple sources into clear findings and business implications.
• Strong project coordination skills with timelines, details, follow-ups, and prioritization.
• Ability to collaborate with cross-functional stakeholders and communicate clearly with technical and non-technical audiences.

Responsabilités

• Support analysis of brand health, consumer perceptions, competitive activity, campaign performance, and market trends.
• Coordinate recurring deliverables such as brand health reviews and marketing performance summaries.
• Gather inputs, manage timelines, validate data, and maintain source materials.
• Summarize key findings and implications for future planning with MSI and stakeholders.
• Translate questions into analysis plans and identify sources and partners to support work.

Connaissances

Data-driven analytics

Cross-functional collaboration

Communication skills

Project coordination

Formation

Bachelor’s degree in marketing or related field

Outils

Excel

Google Sheets

PowerPoint/Slides

Description du poste

General Motors Corporation is seeking a Marketing Strategy & Intelligence Coordinator in Warren, MI. The role supports data-informed marketing decisions across GM brands, coordinating insights from brand strategy, creative, media, and research teams.

You will analyze brand health, consumer perceptions, and campaign performance, then translate findings into actionable recommendations for Buick and GMC brands. Hybrid work model with collaboration across departments.