Hybrid Marketing Data Strategist: ROI & Analytics

Nationwide-Children; Columbus (OH); Hybrid; USD 75,000 - 110,000; Full time

Job summary

Nationwide-Children is seeking a Marketing Intelligence professional to lead strategic plans and optimize campaigns that boost brand presence and customer engagement. The role emphasizes data-driven decision making and cross-team collaboration to align marketing with organizational goals.

You will oversee execution, monitor performance, and adapt strategies based on trends and results, joining a team focused on ROI and cohesive content across channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Five years of marketing, communication, or related experience in strategic planning.
• Experience leading and implementing strategic marketing plans.

Responsibilities

• Lead development and execution of strategic marketing plans.
• Ensure brand consistency and alignment with business goals.
• Collaborate with internal teams and external vendors.
• Monitor data and reports to drive marketing decisions.

Skills

Written & verbal communication

Organizational skills

Time-management

Analytical skills

Problem-solving

Project management

Education

Bachelor’s degree in Marketing, Communications, Journalism

Job description

Nationwide-Children is seeking a Marketing Intelligence professional to lead strategic plans and optimize campaigns that boost brand presence and customer engagement. The role emphasizes data-driven decision making and cross-team collaboration to align marketing with organizational goals.

You will oversee execution, monitor performance, and adapt strategies based on trends and results, joining a team focused on ROI and cohesive content across channels.