Hybrid Marketing Analytics Specialist | Data Insights Leader

Nationwide; Columbus (OH); Hybrid; USD 88,000 - 164,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

Life Insurance

Disability coverage

Paid time off (18 days/year)

Nine paid holidays

401(k) with company match

Pension plan

Business casual attire

Job summary

Nationwide is seeking a seasoned Marketing Information Specialist to advance data-driven marketing insights. You will develop analytics capabilities, build predictive models, and support production analytics for internal partners.

You’ll lead data analysis, document requirements, and help translate complex results into actionable marketing decisions, collaborating across teams in a fast-paced environment.

Qualifications

• Five or more years of analytics experience with statistical methods.
• Experience with SQL and data querying.
• Experience with Power BI or similar visualization tools.
• Ability to translate data into clear business insights.

Responsibilities

• Supports end-to-end marketing analytics projects from data collection to insights.
• Develops dashboards and reports to communicate results to stakeholders.
• Collaborates with Marketing and Integration teams to improve campaigns.
• Applies rigorous statistical approaches to measure marketing effectiveness.
• Assists cross-functional teams and documents requirements.

Skills

Analytical thinking

Communication

SQL

Agile

Data analysis

Education

Undergraduate degree; postgraduate preferred

Tools

Power BI

Salesforce

Databricks

Teradata

Job description

Nationwide is seeking a seasoned Marketing Information Specialist to advance data-driven marketing insights. You will develop analytics capabilities, build predictive models, and support production analytics for internal partners.

You’ll lead data analysis, document requirements, and help translate complex results into actionable marketing decisions, collaborating across teams in a fast-paced environment.