Marketing Analytics Lead — Data-Driven Growth (Hybrid/Remote)

Nemours Children's Health; United States; Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Job summary

Nemours Children's Health is seeking an analytics-driven Lead Marketing Analytics Specialist to join its expanding Digital Analytics team. This role leads end-to-end marketing analytics, translating data from campaigns, digital channels, brand initiatives, and other sources into actionable insights that improve performance and ROI.

The ideal candidate demonstrates success in elevating marketing results, is comfortable with SQL, web analytics, dashboard development, and data storytelling for

Qualifications

• Bachelor degree required.
• 7+ years in marketing/digital analytics.
• Expert SQL skills; optimize complex queries.
• Experience with EPIC or healthcare/EHR systems.
• Strong Power BI capabilities (DAX, data modeling).
• Ability to translate data into insights for non-technical audiences.
• Demonstrated ability to work independently and drive projects.

Responsibilities

• Translate data into actionable recommendations that drive strategy and optimization.
• Connect marketing analytics with clinical/patient data where relevant.
• Write SQL queries and maintain data pipelines for reporting/analysis.
• Design/assess measurement frameworks for campaigns across channels.
• Collaborate on web analytics instrumentation and dashboards.
• Build and maintain Power BI dashboards for self-service visibility.
• Identify problems/opportunities and drive projects to completion.
• Conduct market research and competitive analysis to inform decisions.

Skills

Independent worker

Strategic thinking

Executive storytelling

Cross-team collaboration

Problem identification

Education

Bachelor's degree

Tools

SQL

Power BI

EPIC/EPIC Systems

GA4

PostHog

ArcGIS

Job description

Nemours Children's Health is seeking an analytics-driven Lead Marketing Analytics Specialist to join its expanding Digital Analytics team. This role leads end-to-end marketing analytics, translating data from campaigns, digital channels, brand initiatives, and other sources into actionable insights that improve performance and ROI.

The ideal candidate demonstrates success in elevating marketing results, is comfortable with SQL, web analytics, dashboard development, and data storytelling for