Hybrid Marketing Strategy Lead Insurance & Analytics

Nationwide Mutual Insurance Company; Columbus (OH); Hybrid; USD 80,000 - 149,000; Full time

Benefits offered by this job

Medical/dental/vision coverage

Life insurance

Paid time off

401(k) with company match

Pension plan

Job summary

Nationwide Mutual Insurance Company in Columbus, OH, is seeking a Marketing Manager to help develop and execute advisory and annuity channel strategies. You will manage marketing content, ensure compliance, and coordinate with Sales, Product and Compliance to deliver campaigns that drive engagement and lead generation.

This hybrid role requires 5+ years in marketing within insurance or financial services, professional designations, and strong analytics.

Qualifications

• Graduate studies in marketing, business administration or related field noted as helpful.
• Professional designations such as CPCU, CLU, ChFC, FLMI are a plus; licenses may be required.
• Typically 5+ years of related marketing/insurance experience; Masters can substitute part of the experience.
• Knowledge of marketing methodologies, insurance/financial services products, distribution systems, and customers.

Responsibilities

• Strategically connect marketing plans to long-term business growth.
• Leverage analytics to understand market, competitor and customer needs and forecast demand.
• Support brand management and ensure a consistent brand experience across stakeholders.
• Develop and test marketing communications; present findings and recommendations.
• Grow marketing capabilities within the team and educate other functions on Marketing's role.
• Help manage projects, timelines, budgets and stakeholder coordination.

Skills

Marketing strategy

Content development

Compliance review

Analytics

Project coordination

Cross-functional collaboration

Communication

Education

Graduate studies in marketing/business

Professional designations (CPCU/CLU/ChFC/FLMI)

Job description

Nationwide Mutual Insurance Company in Columbus, OH, is seeking a Marketing Manager to help develop and execute advisory and annuity channel strategies. You will manage marketing content, ensure compliance, and coordinate with Sales, Product and Compliance to deliver campaigns that drive engagement and lead generation.

This hybrid role requires 5+ years in marketing within insurance or financial services, professional designations, and strong analytics.