Marketing Analytics Specialist - Hybrid Columbus

Nationwide Mutual Insurance Company; Columbus (OH); Hybrid; USD 88,000 - 164,000; Full time

Benefits offered by this job

Medical/dental/vision

Paid time off 18 days

401(k) with company match

Job summary

Nationwide Mutual Insurance Company in Columbus, OH is seeking a Specialist, Marketing Analytics to provide end-to-end email marketing measurement, data collection, reporting, and optimization recommendations.

You will partner with Marketing Managers, build dashboards in Power BI, and apply statistical methods to improve campaign performance across channels, using Salesforce, Databricks, and Teradata. This hybrid role requires strong communication and the ability to influence decisions with data.

Qualifications

• Strong presentation and communication skills with the ability to translate data into business insights.
• Experience with marketing and customer data across platforms such as Salesforce, Databricks, Teradata.
• Knowledge of statistical methods and data visualization tools like Power BI.
• Proficiency in SQL and Agile analytics environments.

Responsibilities

• Provide end-to-end support for email marketing measurement and analytics.
• Build reports and dashboards to convey results, trends and opportunities.
• Collaborate with Marketing Managers to deliver data-driven insights.
• Develop and maintain statistical models and support marketing decisions.

Skills

Presentation skills

Communication skills

Salesforce

Databricks

Teradata

Statistical methods

Data visualization

Power BI

SQL

Agile methodology

Analytical thinking

Education

Undergraduate studies

Postgraduate studies preferred

Tools

SQL

Job description

Nationwide Mutual Insurance Company in Columbus, OH is seeking a Specialist, Marketing Analytics to provide end-to-end email marketing measurement, data collection, reporting, and optimization recommendations.

You will partner with Marketing Managers, build dashboards in Power BI, and apply statistical methods to improve campaign performance across channels, using Salesforce, Databricks, and Teradata. This hybrid role requires strong communication and the ability to influence decisions with data.