Marketing Intelligence Leader - Hybrid, Data-Driven Growth

Natixis Investment Managers; Boston (MA); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Benefits package

Hybrid work schedule

3 days onsite in Boston

Job summary

Natixis Investment Managers is seeking a Marketing Intelligence Manager to lead marketing insights, metadata strategies, and content intelligence. This hybrid Boston role supports data-driven governance and analytics across marketing, technology, and sales.

You will develop dashboards, standardize taxonomies, and enable personalization and better content performance. The position emphasizes collaboration, training, and scalable data models to improve reporting accuracy.

Qualifications

• 5+ years in marketing analytics or related fields with taxonomy and data governance exposure.
• Experience with analytics, CRM, marketing automation, and BI tools.
• Knowledge of metadata, taxonomy, and content governance principles.
• Familiarity with Adobe Experience Cloud, Salesforce, Workfront, Seismic, and DAM/CMS is preferred.
• Strong storytelling and ability to translate data into actionable insights.

Responsibilities

• Deliver strategic insights to improve marketing performance and lead generation.
• Establish KPIs and reporting frameworks for campaigns and content.
• Govern metadata, taxonomy standards, and content discoverability.
• Maintain taxonomy architecture to support content reuse and analytics.
• Manage cross-channel dashboards and translate data into recommendations.
• Leverage AI-enabled tools to automate analysis and reporting.
• Assess data quality across platforms and identify gaps.
• Collaborate with Marketing, Sales, IT, Data, and Operations teams.
• Ensure consistent taxonomy and measurement across platforms like Workfront, Salesforce, and DAM/CMS.
• Create training and best practices for tagging, measurement, and optimization.

Skills

Marketing analytics

Data governance

Dashboarding

Taxonomy & metadata

Cross-functional collaboration

AI-assisted reporting

Tools

Power BI

SQL

Salesforce

Workfront

Seismic

DAM/CMS

Job description

Natixis Investment Managers is seeking a Marketing Intelligence Manager to lead marketing insights, metadata strategies, and content intelligence. This hybrid Boston role supports data-driven governance and analytics across marketing, technology, and sales.

You will develop dashboards, standardize taxonomies, and enable personalization and better content performance. The position emphasizes collaboration, training, and scalable data models to improve reporting accuracy.