Data-Driven Marketing Lead (Hybrid)

10 Nationwide Children's Hospital; United States; Hybrid; USD 90,000 - 120,000; Full time

Job summary

Nationwide Children’s Hospital in Columbus, OH is seeking a strategic Marketing leader to oversee CRM, marketing analytics and ROI measurement within our Marketing Intelligence Team. This hybrid role requires residence in Ohio or willingness to relocate, with three days on-site and two remote.

You will shape data-driven campaigns, collaborate across departments, and drive brand engagement and efficiency. A Bachelor’s in Marketing or related field and at least five years of experience in

Qualifications

• Excellent written and verbal communication, organizational, time-management, and analytical skills.
• Effective problem-solving and project management skills.
• Five years of marketing, communication, or equivalent experience, developing and implementing strategic plans.

Responsibilities

• Leads the development and execution of strategic marketing plans for assigned area, leveraging data-driven insights.
• Provides oversight and direction for marketing projects, campaigns, and teams, ensuring brand consistency and alignment with business goals.
• Remains informed of recent marketing trends to continuously improve strategies and processes.
• Identifies and streamlines marketing processes, ensuring optimized efficiency for all project and campaign efforts.
• Collaborates with internal marketing teams, external third-party vendors, and other stakeholders to devise effective marketing strategies.
• Analyzes and monitors data and reports to drive marketing decisions and ensure continual achievement of business objectives.

Skills

Communication

Analytical skills

Project management

Education

Bachelor’s degree in Marketing/Communications/Journalism or related field

Job description

Nationwide Children’s Hospital in Columbus, OH is seeking a strategic Marketing leader to oversee CRM, marketing analytics and ROI measurement within our Marketing Intelligence Team. This hybrid role requires residence in Ohio or willingness to relocate, with three days on-site and two remote.

You will shape data-driven campaigns, collaborate across departments, and drive brand engagement and efficiency. A Bachelor’s in Marketing or related field and at least five years of experience in