Marketing Data Leader: CRM & ROI Analytics

nationwidechildrens; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Nationwide Children's Hospital is seeking a Marketing Lead to oversee strategic marketing planning, execution, and optimization across branding and campaigns. The role emphasizes data-driven insights, cross-department collaboration, and vendor coordination to achieve organizational goals.

Ideal candidates will have 5+ years in marketing/communications, a Bachelor’s degree in a related field, and proven project management experience.

Qualifications

• Bachelor's Degree in Marketing, Communication, Journalism, or related field, required.
• Five years of marketing, communication, or equivalent experience, developing and implementing strategic plans, required.
• Project management or leadership experience, required.
• Healthcare experience, preferred.

Responsibilities

• Leads the development and execution of strategic marketing plans using data-driven insights.
• Oversees marketing projects, campaigns, and teams ensuring brand consistency and alignment with business goals.
• Analyzes data and reports to drive marketing decisions and achieve business objectives.
• Collaborates with internal marketing teams, external vendors, and stakeholders to devise effective marketing strategies.

Skills

Communication

Organization

Time management

Analytical skills

Problem solving

Project management

Education

Bachelor's Degree in Marketing, Communication, Journalism, or related field

Job description

Nationwide Children's Hospital is seeking a Marketing Lead to oversee strategic marketing planning, execution, and optimization across branding and campaigns. The role emphasizes data-driven insights, cross-department collaboration, and vendor coordination to achieve organizational goals.

Ideal candidates will have 5+ years in marketing/communications, a Bachelor’s degree in a related field, and proven project management experience.