Hybrid Growth Marketing Manager - Full-Funnel Data-Driven

Namely; Richmond (VA); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Paid Time Off

Employee discounts on Casper products

Tuition reimbursement after one year

Job summary

Casper is seeking a Manager of Growth Marketing to accelerate customer acquisition and grow the brand through a data-driven, cross-channel approach. You will work with internal teams and agency partners to design and execute strategies spanning digital and offline channels that align with business objectives.

Ideal candidates bring extensive experience across paid media, measurement, and attribution, with a track record of managing large budgets, and a collaborative mindset to optimize media mix

Qualifications

• 5+ years managing large multi-million budget across digital and offline media.
• Experience across online and offline media and ability to develop strategies that drive KPIs.
• Agency experience preferred and collaboration with internal and external partners.

Responsibilities

• Co-develop and optimize paid media growth strategy to drive acquisition and awareness.
• Oversee media mix, forecasting, budgeting, and attribution testing for value.
• Manage day-to-day relationships with agency partners and oversee campaigns from launch to optimization.
• Collaborate with analytics, brand, and creative teams to improve performance across channels.
• Lead testing strategies (A/B tests, audience segmentation, placements) to maximize full-funnel results.

Skills

Paid media management

Multi-channel marketing

Agency management

Data-driven optimization

Tools

Google AdWords

Search Ads 360

Campaign Manager

Job description

Casper is seeking a Manager of Growth Marketing to accelerate customer acquisition and grow the brand through a data-driven, cross-channel approach. You will work with internal teams and agency partners to design and execute strategies spanning digital and offline channels that align with business objectives.

Ideal candidates bring extensive experience across paid media, measurement, and attribution, with a track record of managing large budgets, and a collaborative mindset to optimize media mix