Growth Marketing Manager - Multi-Channel Growth Architect

Carpenter Co.; Richmond (VA); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Paid time off

Employee discount

Tuition reimbursement

Job summary

Casper in Richmond, VA is seeking a Manager of Growth Marketing to drive both online and offline growth through data-driven media buying and cross-channel strategies. You will collaborate with internal teams and agency partners to expand Casper’s customer base and optimize the full funnel.

The role requires 5+ years in media with multi-million budgets and a mix of strategic thinking and hands-on optimization.

Qualifications

• 5+ years managing large multi-channel media budgets with a proven ROAS track record.
• Agency experience preferred.

Responsibilities

• Co-develop, execute and optimize paid media growth strategy to drive acquisition and awareness.
• Manage relationships with agency partners; oversee launches and optimizations.
• Report insights to analytics, brand, and creative teams to improve performance.
• Ideate testing strategies to improve KPIs across channels.
• Maintain relationships with key partners (Google, Meta) and monitor industry trends.

Skills

Growth marketing

Media buying

Data-driven

Cross-channel planning

Team leadership

Tools

Google Ads

Campaign Manager

Search Ads 360

Job description

Casper in Richmond, VA is seeking a Manager of Growth Marketing to drive both online and offline growth through data-driven media buying and cross-channel strategies. You will collaborate with internal teams and agency partners to expand Casper’s customer base and optimize the full funnel.

The role requires 5+ years in media with multi-million budgets and a mix of strategic thinking and hands-on optimization.