Growth Marketing Leader — Full‑Funnel, Data‑Driven, Hybrid

Casper; Richmond (VA); On-site; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Paid Time Off

Employee Discount

Tuition reimbursement

Wellbeing resources

Job summary

Casper is seeking a Manager of Growth Marketing to drive multi-channel acquisition and growth. You will own paid media strategy, collaborate with internal teams and agencies, and optimize the full funnel from awareness to conversion.

You’ll balance data-driven insights with creative collaboration to outsmart the competition and grow Casper’s customer base. Hybrid onsite in Richmond, VA with a competitive base salary and comprehensive benefits across medical, vision, dental, PTO, and tuition

Qualifications

• Minimum 5+ years of direct experience managing large multi-million dollar budgets across a wide spectrum of digital and offline media with a proven track record of achieving KPIs such as ROAS.
• Prior experience working at an advertising agency preferred
• Ability to easily flex between being a strong strategic thought leader and getting into intricacies of platforms to ensure we are fully optimized

Responsibilities

• Co‑develop, execute and optimize paid media growth strategy to drive acquisition and awareness; ideal candidate will be dynamic and able to monitor and achieve key performance indicators that align with business objectives ranging from e‑commerce revenue (topline and bottom line), maximizing retail and wholesale customer acquisition, and growing topline awareness
• Bring expertise across a breadth of digital and offline marketing channels including paid social, paid search, programmatic (display and video), affiliate, paid content, email newsletters, sponsored content, direct mail, podcast, TV/CTV and direct media buys/partnerships
• Support creating channel forecasts, budget management, and media planning across a diversified channel mix; leverage attribution and measurement tooling to ensure media investment is appropriately allocated, and ensure incrementality tests are regularly conducted for accurate value assessment
• Manage day‑to‑day relationships with agency partners who serve as a direct extension of the team; oversee all campaign launches and optimizations, extract insights from performance and creative reports that are meaningful and actionable
• Report out and collaborate cross‑functionally with analytics, brand, and creative teams to ensure data accuracy, communicate insights/learnings, drive improved performance across creative channels, and collaborate on strategic initiatives
• Ideate and implement testing strategies to improve KPIs including creative A/B testing, audience segmentation, ad placements, and retargeting strategy to maximize full‑funnel performance
• Maintain relationships with key partners (Google, Meta, etc.), ensuring Casper is always following best practices and is able to access important alpha/beta opportunities; monitor industry trends and shifts in the competitive landscape

Skills

Growth marketing

Media buying

Data-driven decisions

A/B testing

Audience segmentation

Retargeting

Budget management

Tools

Google AdWords

Search Ads 360

Campaign Manager

Job description

Casper is seeking a Manager of Growth Marketing to drive multi-channel acquisition and growth. You will own paid media strategy, collaborate with internal teams and agencies, and optimize the full funnel from awareness to conversion.

You’ll balance data-driven insights with creative collaboration to outsmart the competition and grow Casper’s customer base. Hybrid onsite in Richmond, VA with a competitive base salary and comprehensive benefits across medical, vision, dental, PTO, and tuition