Marketing Executive

CBIZ; New York (NY); Hybrid; USD 130,000 - 190,000; Full time

Job summary

CBIZ is seeking a Senior Marketing Manager, Media & E-Commerce to lead acquisition, performance media, and e-commerce growth across multiple channels. This individual contributor role focuses on hands-on optimization, data analysis, and revenue growth in a fast-paced environment.

The ideal candidate has 7+ years of consumer products marketing, in-house CPG experience, and a background combining agency and internal teams to drive measurable business impact.

Qualifications

• 7+ years of marketing experience in consumer products
• In-house CPG experience is required
• Agency experience combined with in-house experience is required
• Deep expertise in paid media, acquisition, performance marketing, and e‑commerce
• Experience managing marketing investment, attribution, testing strategies, and optimization initiatives
• Proven data-driven marketer with ROI focus
• Strong understanding of retail media and D2C channels

Responsibilities

• Lead paid media strategy and execution across Meta, Google, Amazon, retail media, affiliate, and emerging channels
• Drive customer acquisition, retention, and lifecycle marketing initiatives
• Manage e-commerce performance, conversion optimization, and customer journey improvements
• Analyze campaign performance, attribution, ROAS, CAC, and overall marketing effectiveness
• Partner with creative, sales, product, and agency teams to maximize growth opportunities
• Develop and execute full-funnel marketing programs that connect awareness, consideration, purchase, and retention
• Identify opportunities to leverage AI, automation, and emerging technologies to improve marketing performance
• Provide actionable insights and recommendations through data analysis and reporting

Skills

Paid media

Acquisition

E-commerce

Lifecycle marketing

Data analysis

Retail media

Tools

Google Ads

Facebook Ads

Amazon Advertising

Job description

Senior Marketing Manager, Media & E-Commerce

NYC | Hybrid

Are you a true full-funnel marketer who knows how to turn data into growth?

We're partnering with an innovative consumer products company seeking a hands‑on marketing leader to own acquisition, performance media, e-commerce growth, and customer engagement across multiple channels. Despite the title, this is an individual contributor role for someone who enjoys rolling up their sleeves, optimizing campaigns, analyzing results, and driving revenue.

What You’ll Own

• Lead paid media strategy and execution across Meta, Google, Amazon, retail media, affiliate, and emerging channels
• Drive customer acquisition, retention, and lifecycle marketing initiatives
• Manage e-commerce performance, conversion optimization, and customer journey improvements
• Analyze campaign performance, attribution, ROAS, CAC, and overall marketing effectiveness
• Partner closely with creative, sales, product, and agency teams to maximize growth opportunities
• Develop and execute full-funnel marketing programs that connect awareness, consideration, purchase, and retention
• Identify opportunities to leverage AI, automation, and emerging technologies to improve marketing performance
• Provide actionable insights and recommendations through data analysis and reporting

What We’re Looking For

• 7+ years of marketing experience with a strong focus on consumer products
• In‑house CPG experience is required
• Previous agency experience combined with in‑house experience required
• Deep expertise in paid media, customer acquisition, performance marketing, and e‑commerce
• Experience managing marketing investment, attribution, testing strategies, and optimization initiatives
• Proven success driving measurable business growth through data‑driven marketing
• Strong understanding of retail media, Amazon, retailer.com platforms, and direct‑to‑consumer channels
• Advanced analytical capabilities with the ability to translate data into strategy and action
• Comfortable operating in a fast‑paced, entrepreneurial environment with a hands‑on approach

You’ll Stand Out If You Have

• Consumer health, personal care, beauty, wellness, or broader CPG experience
• Experience working with both retail and direct‑to‑consumer business models
• Strong understanding of AI tools and marketing technology platforms
• A track record of improving acquisition efficiency, conversion rates, and customer lifetime value

Why This Opportunity?

This is a unique opportunity to have a direct impact on business performance while working across media, e‑commerce, analytics, and growth strategy. We're seeking someone who is equally comfortable discussing creative concepts, customer behavior, media performance, and revenue outcomes.

• If you're a data‑driven marketer who thrives on finding growth opportunities, testing new ideas, and delivering measurable results, we'd love to connect.