Growth Marketing Manager: Data-Driven, Cross-Channel Growth

Luminik; United States; On-site; USD 120,000 - 170,000; Full time

Job summary

AppsFlyer seeks a Growth Marketing Manager for the GCR region to drive multi-channel marketing strategies and create sales-ready leads that fuel acquisition, upsell, and renewals. You will collaborate with Sales to map the inbound funnel, optimize performance, and align with Global Marketing Operations.

The role requires strategic thinking, data-driven execution, and the ability to manage complex campaigns across ABM, content, events, and digital channels in a fast-paced environment.

Qualifications

• 3–5 years of experience in B2B marketing, growth marketing, or revenue/pipeline-focused roles.
• Strong strategic thinking with hands-on execution ability across cross-channel plans.
• Excellent analytical skills with data interpretation and storytelling to influence decisions.
• Growth mindset with collaboration across teams and ability to manage multiple priorities.

Responsibilities

• Partner with Sales to evaluate the full inbound revenue funnel and lead quality.
• Design scalable inbound strategies to generate qualified leads and accelerate pipeline in the GCR market.
• Build and manage goal-setting and performance measurement across inbound channels including ABM, content, events, and digital touchpoints.
• Lead evaluation and adoption of marketing automation tools for the GCR market and coordinate with Global Marketing Operations.
• Direct paid media efforts across GCR including SEM, social ads, and content syndication, and align with Sales to connect ad performance to pipeline and revenue.
• Own GCR digital assets including the regional website and LPs, and coordinate with HQ teams.
• Manage agencies and vendors to execute campaigns and deliverables with design and copy teams.
• Report regularly to management and regional stakeholders on paid and overall marketing performance.

Skills

Growth marketing

B2B marketing

Analytics

Cross-functional collaboration

Paid media

Sales alignment

Marketing automation

Excel

Tools

Marketing automation tools

Job description

AppsFlyer seeks a Growth Marketing Manager for the GCR region to drive multi-channel marketing strategies and create sales-ready leads that fuel acquisition, upsell, and renewals. You will collaborate with Sales to map the inbound funnel, optimize performance, and align with Global Marketing Operations.

The role requires strategic thinking, data-driven execution, and the ability to manage complex campaigns across ABM, content, events, and digital channels in a fast-paced environment.