Hybrid Global ABM Leader – SaaS Growth

Socket.dev; Austin (TX); Hybrid; USD 122,000 - 139,000; Full time

Benefits offered by this job

Equity through Employee Stock Option

Learning programs and coaching

Wellbeing monthly allowance

Parental leave

MacBook provided for home workspace

Annual social impact days

Medical insurance (US & UK)

Job summary

Culture Amp is seeking a Senior Account-Based Marketing Manager to design and scale global ABM programs across Commercial & Enterprise segments. You will lead multi-tiered plays, partner with Sales and regional teams, and own data-driven optimization using Looker and 6sense.

You will work within a Global Demand Generation team to drive high-value new logo acquisition and customer expansion while embracing a culture of equity and pay transparency.

Qualifications

• Proven track record of designing, building, and scaling comprehensive ABM programs for SaaS/B2B tech that drive ARR and expansion.
• 6+ years of marketing experience with emphasis on demand generation, enterprise campaigns, or vertical marketing.
• 3+ years of dedicated ABM experience in a B2B SaaS environment.
• Ability to navigate international stakeholders and localize strategies for global programs.
• Strong analytical skills translating data into executive-ready reports and actionable iterations.

Responsibilities

• Define and lead the ABM program for global Commercial & Enterprise segments to accelerate pipeline and growth.
• Architect multi-tiered ABM strategies including top-tier 1:Few plays and programmatic 1:Many campaigns.
• Own governance of the 6sense platform for data-driven segmentation and automated orchestration.
• Collaborate with Sales and Regional Marketing Leads to align ABM with local goals within a unified global strategy.
• Establish measurement frameworks and campaign metrics with marketing analytics teams.
• Oversee content creation and messaging tailored to target accounts across channels.
• Conduct market and account research to translate insights into ABM playbooks.

Skills

ABM programs

Demand generation

Enterprise campaigns

Vertical marketing

Cross-functional collaboration

Data-driven reporting

Storytelling & influence

Global mindset

Tools

Salesforce

Looker

HubSpot/Marketo

6sense

Job description

Culture Amp is seeking a Senior Account-Based Marketing Manager to design and scale global ABM programs across Commercial & Enterprise segments. You will lead multi-tiered plays, partner with Sales and regional teams, and own data-driven optimization using Looker and 6sense.

You will work within a Global Demand Generation team to drive high-value new logo acquisition and customer expansion while embracing a culture of equity and pay transparency.