Demand Generation Specialist

Rehlko; Kohler (WI); Hybrid; USD 76,000 - 96,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Rehlko is seeking a Demand Generation Specialist to convert channel marketing engagement into qualified opportunities. You will embed demand capture across events, training, content, campaigns, and partner activation, setting standards with Sales for identification and handoff, and measuring pipeline impact.

Work mode is Hybrid-2-3 days per week at our Kohler, WI location. Travel about 20% as needed to support programs and partner events.

Qualifications

• Bachelor’s degree in marketing, business communications, or a related field.
• 4–6 years of B2B marketing experience with demand or lead generation.
• Experience building lead scoring and lead handoff processes between marketing and sales.
• Familiarity with CRM and marketing automation platforms for tracking lead source, volume, and conversion.

Responsibilities

• Build lead capture and processing mechanisms into activation and engagement programs to generate measurable pipeline.
• Define lead identification criteria with sales to establish a shared standard for sales‑ready leads.
• Manage the lead handoff process between marketing and sales for smooth transitions.
• Analyze engagement signals to identify reliable buying intent and guide lead capture improvements.
• Report lead volume, source, and quality regularly to inform program performance and optimization.
• Evaluate program results to decide where to invest for greatest impact.
• Maintain ongoing feedback with sales on lead quality and market conditions.

Skills

Lead scoring

Lead handoff

CRM/Salesforce

Marketing automation

Education

Bachelor’s degree in marketing, business communications, or relevant field

Tools

Salesforce

HubSpot

Marketo

Job description

Why Work at Rehlko

Our work is guided by our purpose: creating an energy-resilient world for a better future. This purpose embodies the legacy we bring, with more than 100 years as the global leader in energy resilience, delivering solutions critical to sustain and improve life. Our teams have the opportunity to provide a critical resource – energy – that ensures safety, security, and independence for people around the world. Our team members are focused on pushing boundaries, continuing to innovate in an ever-changing landscape, and keeping up with the pace required to create solutions for today’s world demands. Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, and clean energy solutions that serve a broad spectrum of OEM, residential, industrial, and commercial customers. At Rehlko, you have the freedom to identify, create, and deliver solutions – large and small – that help people and communities thrive in the moments that matter. At Rehlko, our team members are the essential energy that powers our organization’s success. We are committed to fostering a safe and sustainable work environment where safety is everyone’s responsibility. We empower every team member to actively participate in our Zero Is Possible safety culture by encouraging open communication, proactively reporting hazards, following protocols, and suggesting improvements. Join us in creating an energy resilient world for a better future!

What We Offer

At Rehlko, our Total Rewards programs are designed to accelerate growth, energize performance, and support a culture of inclusion at every stage of life and work. We offer total rewards that are easily understood, recognize results, enable career mobility, and reflect our commitment to valuing diverse needs in a fast-moving world. We provide:

• Competitive compensation and benefits
• Work‑life flexibility
• Recognition and rewards
• Development and career opportunities
• A safe and inclusive workplace

Why You Will Love this Job

The Demand Generation Specialist establishes and manages the process that converts engagement from channel marketing programs into identified, filtered, and trackable opportunities. The role embeds and draws demand capture from events, training, content, campaigns, and partner activation; defines identification and handoff standards with Sales; and measures which activities contribute to pipeline and channel growth. The Demand Generation Specialist owns demand attribution process design and performance visibility. Sales and distributors retain accountability for opportunity management, commercial follow-up, and revenue conversion. Work mode: Hybrid-2-3 days a week Work Location: 200 Twin Oaks Road Kohler WI Travel: 20% Applicants must be authorized to work in the US without requiring new or transfer visa sponsorship now or in the future.

Responsibilities

• Build lead capture and processing mechanisms into new and existing activation and engagement programs, translating program participation into measurable sales pipeline within Rehlko’s CRM and opportunity registration systems.
• Partner with sales leadership to define lead identification criteria, ensuring a shared standard for what makes a sales‑ready lead.
• Manage the lead handoff process between channel marketing and sales, supporting a smooth transition from marketing engagement to sales follow-up.
• Analyze engagement signals derived from programs to identify which activities indicate reliable buying intent and advise team how to build effective lead capture into initiatives.
• Report on lead volume, source, and quality on a regular cadence, giving the team visibility into program performance to support program shaping and effectiveness.
• Evaluate program results to inform where future demand generation investment will have greatest impact.
• Maintain an ongoing feedback loop with sales on lead quality, keeping identification criteria aligned with market and channel conditions.

The role does not own Sales follow‑up, opportunity progression, quoting, CRM administration, or revenue delivery. The role creates and governs the demand process, provides performance visibility, and recommends improvements. This list of specific responsibilities is not exhaustive, and position will include other duties as assigned.

Minimum Requirements

• Bachelor’s degree in marketing, business communications, or relevant field required
• 4-6 years of experience in B2B marketing, with meaningful exposure to demand or lead generation within marketing operations.
• Experience building or managing lead scoring, identification criteria, or lead handoff processes between marketing and sales.
• Working proficiency with a CRM/Sales Force (preferred), and/or marketing automation platform (e.g., Salesforce, HubSpot, Marketo) for tracking lead source, volume, and conversion.
• Experience working cross‑functionally and reporting on program performance to internal stakeholders.
• Experience translating engagement activity (training, events, content) into lead signals, rather than solely relying on outbound/paid lead gen.
• Primarily domestic vendors, channel partners, customers, and events – approximately 20%.

Licenses, Certifications, and Other Credentials

Demonstrated experience with tools such as Power Bl, Salesforce, Google Analytics, and Microsoft 365 products.

Preferred Qualifications

• Related advanced degree, certification or specialization is preferred, not required.
• Industrial/durable goods background with long, technical, consultative sales cycles.
• Exposure to a business going through a commercial model shift (e.g., channel‑led to channel‑driven), and related marketing operations.
• Experience in channel/distributor sales model, where leads pass through a third‑party sales force rather than a direct sales team.

Salary range

The Salary range for this position is $76,050.00‑$96,050.00.The specific Salary rate offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location.

About Us

Rehlko proudly offers a rich history steeped in creativity and commitment to our associates and communities, along with competitive benefits and compensation.Our Purpose—Creating an energy resilient world for a better future—and Values: Curiosity, Trust, Pace, and Excellence, are important cultural components that shape the way we work and relate to one another. Learn more about Rehlko at http://www.rehlko.com/who-we-are. In addition to the investment in your development, Rehlko offers a benefits package including a competitive salary, health, vision, dental, 401(k) with Rehlko matching, and more!

Equal Opportunity

Rehlko is an equal opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination, without regard to race, creed, color, ethnicity, religion, sex, pregnancy, childbirth, or related medical conditions, genetic information, age, national origin, citizenship, ancestry, caste, mental or physical disability, marital or familial status, sexual orientation, gender identity or expression, genetic information, political belief or affiliation, union membership status, military status, veteran status, or any other characteristic protected by national, state, local, or other applicable laws. Americans with Disabilities Act (ADA) It is the policy of Rehlko to comply with all applicable provisions of the Americans with Disabilities Act (ADA) and corresponding national, state, local, or other applicable laws. Rehlko will not discriminate against any qualified associate or applicant with respect to any terms, privileges, or conditions of employment because of a person's physical or mental disability. Rehlko will provide a reasonable accommodation to associates or applicants with disabilities, in accordance with applicable laws. If you have a disability and require an accommodation in the application process or during the course of employment, please contact [e-mail]. Rehlko is an equal opportunity/affirmative action employer.

Our Values

Curiosity – Seek, learn, share

Trust – Go farther together

Pace – Focus to go faster

Excellence – Find the win every day