Hybrid AE - Local Ad Solutions with Uncapped Commission

ION Media Networks, Inc.; Cincinnati (OH); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Uncapped commissions

Mileage & cell phone allowance

Medical, dental & vision benefits

Retirement plan with company match

Disability & life insurance

Job summary

WCPO, the E.W. Scripps affiliate in Cincinnati, Ohio, is seeking an Account Executive to help local businesses realize growth through multi-platform advertising solutions, from traditional TV to digital marketing.

You will apply the SSP, prospect new business, negotiate rates, and manage a sales funnel using CRM tools, while delivering exceptional client service and creating tailored campaigns.

Qualifications

• BS/BA in related discipline preferred or equivalent years of experience.
• 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings and digital execution preferred.

Responsibilities

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
• In addition to television commercial airtime sales, facilitate the customer’s ability to take advantage of the full array of digital marketing options available.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
• Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
• Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications, and collection of revenue due.
• Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
• Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
• Perform other duties as assigned.

Skills

Sales

Account management

Digital advertising

CRM

Negotiation

Presentation skills

Time management

Team collaboration

Data interpretation

Microsoft Office

Google Workspace

Education

BS/BA in related discipline

Tools

CRM systems

Microsoft Office

Google Workspace

Job description

WCPO, the E.W. Scripps affiliate in Cincinnati, Ohio, is seeking an Account Executive to help local businesses realize growth through multi-platform advertising solutions, from traditional TV to digital marketing.

You will apply the SSP, prospect new business, negotiate rates, and manage a sales funnel using CRM tools, while delivering exceptional client service and creating tailored campaigns.