HubSpot Administrator & Analytics Lead

Common Sail Investment Group; Michigan; On-site; USD 65,000 - 95,000; Full time

Job summary

CommonSail Investment Group in Michigan is seeking a HubSpot Administrator to manage and optimize the HubSpot platform across Marketing Hub, CRM, Service Hub, and HubSpot AI to support campaign execution and customer engagement.

The role partners with Marketing, Sales, Operations to translate business requirements into scalable HubSpot solutions, enhance data quality, governance, and reporting, and drive continuous improvement.

Qualifications

• Bachelor’s degree in Information technology, Computer Science, Business, Communications, Marketing, or related field.
• 3+ years of experience as a HubSpot Administrator or similar role.
• Hands-on experience with HubSpot Marketing Hub and HubSpot CRM.
• Understanding of HubSpot features, configuration, and best practices.
• Familiarity with HubSpot Hubs and subscription tiers.
• Experience implementing HubSpot for B2B organizations.
• Experience with email campaigns, lists, segmentation, workflows, forms, and marketing automation.
• Experience creating dashboards and reports; analyzing CRM data.
• Experience supporting HubSpot integrations and data synchronization.
• Strong data governance and data quality understanding.
• Ability to translate business requirements into scalable HubSpot solutions.

Responsibilities

• Administer and optimize HubSpot CRM, including contacts, properties, lists, pipelines, permissions, and data quality.
• Support marketing campaigns from setup through execution and reporting, including emails, forms, landing pages, lists, segmentation, and workflows.
• Build, maintain, and optimize automated workflows for lead nurturing, communications, notifications, and internal business processes.
• Develop and manage audience segments and contact lists based on lifecycle stage, engagement, geography, community, referral source, and other business criteria.
• Create and maintain HubSpot dashboards and reports to measure campaign performance, lead generation, engagement, conversion, and other key business metrics.
• Analyze marketing and CRM data to identify trends, opportunities, performance gaps, and areas for improvement.
• Partner with Marketing, Sales/Business Development, Operations, and leadership to translate business requirements into scalable HubSpot solutions.
• Evaluate and leverage HubSpot AI capabilities to improve productivity, automation, reporting, content creation, and customer engagement.
• Support CRM and marketing technology integrations and help troubleshoot data flow and system-related issues.
• Maintain documentation, governance standards, configuration records, and best practices for HubSpot processes and platform administration.
• Provide training, support, and guidance to HubSpot users to promote adoption and effective use of the platform.
• Stay current on HubSpot features, product updates, automation capabilities, AI functionality, and marketing technology best practices.
• Support continuous improvement initiatives by identifying opportunities to streamline processes, improve data quality, and enhance platform performance.

Skills

HubSpot Administration

CRM Administration

Marketing Automation

Data Analytics

Email Campaigns

Education

Bachelor’s degree in Information technology, Computer Science, Business, Communications, Marketing

Tools

HubSpot Marketing Hub

HubSpot CRM

HubSpot Service Hub

HubSpot AI

Job description

CommonSail Investment Group in Michigan is seeking a HubSpot Administrator to manage and optimize the HubSpot platform across Marketing Hub, CRM, Service Hub, and HubSpot AI to support campaign execution and customer engagement.

The role partners with Marketing, Sales, Operations to translate business requirements into scalable HubSpot solutions, enhance data quality, governance, and reporting, and drive continuous improvement.