HubSpot Administrator: Marketing Automation & Analytics Lead

StoryPoint Group; Michigan; On-site; USD 80,000 - 110,000; Full time

Job summary

CommonSail Investment Group is seeking a HubSpot Administrator to manage and optimize our HubSpot Marketing Hub, CRM, and Service Hub. You will build automated workflows, manage data quality, create dashboards, and support cross-functional teams to drive lead generation and engagement.

The role emphasizes data governance, integrations, and governance documentation while leveraging HubSpot AI to improve efficiency and reporting. 3+ years in a similar role is preferred.

Qualifications

• Bachelor’s degree in Information technology, Computer Science, Business, Communications, Marketing
• 3+ years of experience as a HubSpot Administrator, CRM Administrator, Marketing Operations Specialist, or in a similar role
• Strong hands-on experience administering and supporting HubSpot Marketing Hub and HubSpot CRM
• Strong understanding of HubSpot features, functionality, configuration, and best practices
• Familiarity with HubSpot Hubs and subscription tiers and how they align with different business functions and requirements
• Demonstrated experience implementing or onboarding HubSpot for B2B organizations or clients
• Hands-on experience with email campaigns, lists, audience segmentation, workflows, forms, landing pages, and marketing automation
• Experience creating dashboards and reports and analyzing marketing and CRM performance data
• Experience supporting HubSpot integrations and data synchronization with other CRM, marketing, business, and third-party systems
• Strong understanding of CRM data management, data integrity, data governance, and data quality
• Strong analytical, problem-solving, and troubleshooting skills
• Ability to manage multiple projects, priorities, and deadlines with attention to detail
• Strong written and verbal communication skills with both technical and non-technical stakeholders
• Ability to translate business requirements into practical, scalable HubSpot solutions

Responsibilities

• Administer and optimize HubSpot CRM, including contacts, properties, lists, pipelines, permissions, and data quality
• Support marketing campaigns from setup through execution and reporting, including emails, forms, landing pages, lists, segmentation, and workflows
• Build, maintain, and optimize automated workflows for lead nurturing, communications, notifications, and internal business processes
• Develop and manage audience segments and contact lists based on lifecycle stage, engagement, geography, community, referral source, and other business criteria
• Create and maintain HubSpot dashboards and reports to measure campaign performance, lead generation, engagement, conversion, and other key business metrics
• Analyze marketing and CRM data to identify trends, opportunities, performance gaps, and areas for improvement
• Partner with Marketing, Sales/Business Development, Operations, and leadership to translate business requirements into scalable HubSpot solutions
• Evaluate and leverage HubSpot AI capabilities to improve productivity, automation, reporting, content creation, and customer engagement
• Support CRM and marketing technology integrations and help troubleshoot data flow and system-related issues
• Maintain documentation, governance standards, configuration records, and best practices for HubSpot processes and platform administration
• Provide training, support, and guidance to HubSpot users to promote adoption and effective use of the platform
• Stay current on HubSpot features, product updates, automation capabilities, AI functionality, and marketing technology best practices
• Support continuous improvement initiatives by identifying opportunities to streamline processes, improve data quality, and enhance platform performance

Skills

HubSpot Administration

CRM & Marketing Automation

Data Governance

Cross-functional Collaboration

Education

Bachelor’s degree in Information technology, Computer Science, Business, Communications, Marketing

Tools

HubSpot Marketing Hub

HubSpot CRM

HubSpot Service Hub

HubSpot AI

Job description

CommonSail Investment Group is seeking a HubSpot Administrator to manage and optimize our HubSpot Marketing Hub, CRM, and Service Hub. You will build automated workflows, manage data quality, create dashboards, and support cross-functional teams to drive lead generation and engagement.

The role emphasizes data governance, integrations, and governance documentation while leveraging HubSpot AI to improve efficiency and reporting. 3+ years in a similar role is preferred.