Hospice Territory & Referral Growth Specialist

Madrona Hospice Care Inc.; Sonoma (CA); On-site; USD 85,000 - 110,000; Full time

Job summary

Madrona Hospice Care Inc. seeks a Hospice Marketer / Community Liaison to develop and maintain professional referral relationships and generate hospice referrals through ethical business development.

You will serve as a liaison among hospitals, SNFs, physician offices, clinics, case managers, social workers, discharge planners, and other community partners, coordinating with intake and clinical teams. This role emphasizes education, relationship-building, and territory management; travel is

Qualifications

• Bachelor’s degree in healthcare, business, marketing, communications, or related field preferred.
• Hospice, home health, post-acute, hospital, SNF, healthcare sales, or business-development experience preferred.
• Existing relationships with healthcare referral sources within the assigned territory are highly desirable.
• Knowledge of hospice services and the Medicare hospice benefit preferred.

Responsibilities

• Develop new hospice referral sources within the assigned territory and strengthen existing partnerships.
• Conduct in-person visits to hospitals, SNFs, physician offices, clinics, and other healthcare organizations.
• Educate referral partners about hospice philosophy, services, eligibility, and referral process.
• Coordinate referral-to-admission communication with intake and clinical teams.
• Maintain an organized territory plan and manage an active referral pipeline.
• Deliver educational presentations and participate in community outreach.

Skills

Interpersonal skills

Relationship-building

Public speaking / presentations

Sales territory management

CRM proficiency

Data analysis / referral patterns

Compliance knowledge

Team collaboration

Education

Bachelor’s degree in healthcare, business, marketing, communications, or related field

Tools

CRM systems

Spreadsheets / Excel

Email / electronic reporting systems

Job description

Madrona Hospice Care Inc. seeks a Hospice Marketer / Community Liaison to develop and maintain professional referral relationships and generate hospice referrals through ethical business development.

You will serve as a liaison among hospitals, SNFs, physician offices, clinics, case managers, social workers, discharge planners, and other community partners, coordinating with intake and clinical teams. This role emphasizes education, relationship-building, and territory management; travel is