Hospice Referral Growth Specialist (Territory)

Madrona Hospice Care Inc.; Novato (CA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health Benefits

PTO

FSA

401K

Job summary

Madrona Hospice Care Inc. is seeking a dedicated Hospice Marketer / Community Liaison to develop and manage referral relationships across the service area, generating hospice referrals through compliant business development.

This role bridges the hospice agency with hospitals, SNFs, clinics, physician offices, and other community healthcare partners. The position emphasizes ethical marketing, territory planning, and consistent field activity, with a target of 7–10 meaningful professional

Qualifications

• Bachelor's degree in healthcare, business, marketing, communications, or related field preferred.
• Experience in hospice, home health, post-acute care, hospital, SNF, or healthcare sales preferred.
• Existing relationships with healthcare referral sources within the assigned territory highly desirable.
• Knowledge of hospice services and the Medicare hospice benefit preferred.

Responsibilities

• Develop new hospice referral sources within the assigned territory.
• Maintain and strengthen relationships with existing referral partners.
• Conduct regular in-person visits to hospitals, SNFs, assisted living/RCFE communities, physician offices, clinics, and other healthcare organizations.
• Identify patients who may benefit from a hospice evaluation and appropriately facilitate referrals to the hospice intake/clinical team.
• Educate referral partners regarding hospice philosophy, services, levels of care, eligibility considerations, and the referral process.
• Respond promptly to referral-source inquiries and coordinate communication with the intake and clinical teams.
• Maintain professional follow-up with referral sources regarding service concerns and opportunities for improvement.

Skills

Interpersonal skills

Relationship building

Communication

Presentation skills

Territory management

CRM proficiency

Education

Bachelor's degree in healthcare, business, marketing, communications, or related field

Tools

CRM software

Spreadsheets

Email systems

Electronic reporting systems

Job description

Madrona Hospice Care Inc. is seeking a dedicated Hospice Marketer / Community Liaison to develop and manage referral relationships across the service area, generating hospice referrals through compliant business development.

This role bridges the hospice agency with hospitals, SNFs, clinics, physician offices, and other community healthcare partners. The position emphasizes ethical marketing, territory planning, and consistent field activity, with a target of 7–10 meaningful professional