Hospice Growth Partner: Territory Field Marketer

Madrona Hospice Care Inc.; Petaluma (CA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health benefits

PTO

401K

Job summary

Madrona Hospice Care Inc. is seeking a Hospice Marketer / Community Liaison to develop referral partnerships and grow compliant hospice referrals within the Petaluma service area.

The role builds relationships with hospitals, SNFs, physician offices, and community partners while ensuring adherence to Medicare requirements. You will field 7–10 meaningful contacts daily, manage territory plans, coordinate referrals with intake and clinical teams, and educate partners on hospice services.

Qualifications

• Bachelor's degree in healthcare, business, marketing, communications, or related field preferred.
• Existing relationships with healthcare referral sources within the assigned territory are highly desirable.
• Knowledge of hospice services and Medicare hospice benefit preferred.

Responsibilities

• Develop new hospice referral sources within the assigned territory.
• Maintain and strengthen relationships with existing referral partners.
• Conduct regular in-person visits to hospitals, SNFs, RCFE/assisted living, physician offices, clinics, and other healthcare organizations.
• Identify patients who may benefit from a hospice evaluation and facilitate referrals to the intake/clinical team.
• Educate referral partners regarding hospice philosophy, services, eligibility considerations, and the referral process.
• Coordinate communication with intake and clinical teams; respond to inquiries.
• Maintain professional follow-up with referral sources regarding service concerns and opportunities for improvement.
• Develop and maintain an organized territory plan.
• Manage an active pipeline of referral sources; establish weekly priorities for high-potential accounts.
• Identify underserved facilities and develop account-specific strategies to increase awareness and referrals.
• Maintain consistent field activity (target ~7–10 meaningful contacts per day).
• Communicate new referrals promptly to the hospice intake team; gather documentation.
• Coordinate discharge dates/plans with hospice personnel; escalate urgent referrals as needed.
• Follow up on referred patients not admitted to understand barriers and opportunities for improvement.

Skills

Interpersonal skills

Relationship-building

Communication and presentation

Territory development

Organization and follow-up

Independent fieldwork

Referral-pattern analysis

Healthcare compliance & privacy

CRM proficiency

Office software proficiency

Education

Bachelor's degree in healthcare/business/marketing/communications or related field

Tools

CRM software

Microsoft Excel

Job description

Madrona Hospice Care Inc. is seeking a Hospice Marketer / Community Liaison to develop referral partnerships and grow compliant hospice referrals within the Petaluma service area.

The role builds relationships with hospitals, SNFs, physician offices, and community partners while ensuring adherence to Medicare requirements. You will field 7–10 meaningful contacts daily, manage territory plans, coordinate referrals with intake and clinical teams, and educate partners on hospice services.